L.L. Bean Selects Tomax® Retail.net® Solution
Legendary Retailer Seeks Integrated Customer Experience; Adopts Tomax retail-in-realtime™ Strategy
Salt Lake City, September 23, 2003 - Tomax Corporation is pleased to announce that L.L. Bean, one of America`s enduring outdoor retailing icons, will implement the Tomax Retail.net solution for realtime management of its multichannel retail operations.
Following a rigorous and competitive evaluation process, L.L. Bean selected Tomax to conduct a comprehensive pilot of its Retail.net Customer Management and Transaction Management applications. This project was successfully completed and the companies have since agreed to a schedule for the complete implementation and rollout of the Retail.net® solution.
Since 1912, L.L. Bean is renowned for an unwavering commitment to quality and customer satisfaction. Once known primarily as a mail order business, today the company is one of the world’s leading retailers, with international catalog, online and traditional retail channels. L.L. Bean`s physical locations are extremely diverse, ranging from the flagship store in Freeport, Maine (open 24/7, drawing approximately three million visitors a year) to specialty format stores in key retail markets and outlet centers. The company plans to more than double the retail share of its business over the next few years.
"Tomax had the right software, but it was the shared culture and chemistry between our companies that made sense. They proposed a strategy to connect valuable components of our online and catalog customer experience to the retail facets of our brand," says Brad Kauffman, Senior Vice President of L.L. Bean Retail.
The project addresses a common problem for multichannel retailers - the difficulty of creating a seamless customer experience. Often, this challenge is exacerbated by legacy systems that are poorly suited to realtime integration. The Tomax solution is a centrally hosted set of applications that deliver rich store-level functionality, while creating a single point of integration with other channel experiences. It imposes a very light technology footprint at the physical stores and is extremely scalable. Retail.net provides L.L. Bean a platform for enduring multichannel integration by adapting to existing infrastructure and application investments.
"We`re proud to have L.L. Bean join the Tomax community of nearly 40 chain retailers that have adopted retail-in-realtime. It`s an exciting project that will create a single, centrally hosted solution to protect and enhance one of the most valuable brands in multichannel retail," said Eric Olafson, President and CEO of Tomax.
About Tomax
Tomax Corporation is the leading provider of network-deployed solutions for retail operations. The Tomax Retail.net solution enables retailers to create a retail-in-realtime ™ infrastructure across the enterprise, supporting associates in stores and customers at the point of sale and beyond. Four primary components are available: Customer Management, Transaction Management, Portal/Workflow and Workforce Management. Retail.net components can be hosted by Tomax or the retailer and can be rapidly deployed and modified to support comprehensive requirements. Over 100 branded retail chains, in a variety of retail markets representing thousands of stores, rely on Tomax solutions, including Safeway, Kroger, Benjamin Moore Paints, Franklin Covey, Ultimate Electronics, WH Smith, and 24 Hour Fitness.
Copyright © 2003 Tomax Corporation. Tomax, Retail.net and retail-in-realtime are either registered trademarks or trademarks of Tomax Corporation in the United States and/or other countries. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.
For More Information:
Ravi Bagal
(801) 415-6428
rbagal@tomax.com
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