Retail Brand Alliance Selects HitBox Web Analytics To Optimize Sales And Marketing For Its Online Stores
Leading Apparel Conglomerate to Roll Out Award-Winning HitBox Service Across All its Web Properties, including Brooks Brothers and Casual Corner Group
(PALM SPRINGS, CA - Feb. 18, 2003) WebSideStory, Inc. (www.websidestory.com), the creators of HitBox, the de facto standard for online marketing optimization, today announced at the 8th annual eTail event in Palm Springs, Ca., that Retail Brand Alliance Inc. has selected HitBox as its strategic provider for online marketing analytics and optimization. Based in Enfield, Conn., Retail Brand Alliance, Inc. operates more than 1,000 apparel shops in 45 states, including the 160-chain Brooks Brothers. Retail Brand Alliance will use HitBox Commerce (www.hitbox.com) service to optimize customer conversions, measure and improve marketing campaign performance and pinpoint online revenue-enhancing opportunities across all its online storefronts, including Adrienne Vittadini, Brooks Brothers, Carolee, and Casual Corner Group (Casual Corner, Petite Sophisticate, August Max Woman).
"HitBox Commerce provides us with immediate access to actionable visitor and customer behavior information, which is critical to improving the performance of our online retail channel," said Scott Miller, vice president of strategic marketing for Retail Brand Alliance Inc. "HitBox`s detailed reporting allows us to focus our resources on those marketing campaigns and cross-sell opportunities that deliver the best possible return on investment."
HitBox Commerce (www.hitbox.com) is the industry`s most comprehensive outsourced e-commerce analytics and optimization service, providing actionable insight into key shopping patterns and trends. The service helps retailers optimize marketing campaign return on investment; dramatically increase browse-to-buy ratios with detailed visitor and customer segmentation; optimize merchandising and product cross-sell opportunities; increase customer lifetime value with key retention marketing capabilities; and compare important performance metrics over time using advanced trending analysis.
HitBox Commerce requires no hardware or software investment and frees up valuable IT resources from having to process cumbersome enterprise software. All the information is collected remotely and delivered in real time through a convenient, graphical Web-browser interface. The service can be implemented within a few days, requiring users only to embed small snippets of code in the HTML of their Web pages. Retail Brand Alliance joins a growing list of major retailers are using HitBox, including Best Buy, Chico`s, Hawaiian Airlines, Hermès, Motorola, Proflowers.com, Nokia, Olympus, Skechers and many more.
"Retail Brand Alliance realizes the quickest path to ROI is being able to understand exactly what turns visitors into customers, from identifying the most effective marketing campaigns to pinpointing the optimal paths to conversion," said John Hentrich, president and CEO of WebSideStory. "HitBox provides that insight with point-and-click simplicity. HitBox allows our customers to engage in best business practices to truly optimize every visit."
eTail 2003 (www.etail2003.com) is an annual conference that brings together the biggest names in retail to discuss online commerce. It is being held Feb. 18-21, 2003, at the Marriott Ranchos Las Palmas Resort & Spa in Palm Springs, Ca.
For more information about HitBox services, please visit www.hitbox.com or call 858.362.6204.
About WebSideStory
Founded in 1996, WebSideStory is the creator of HitBox, the de facto standard for online marketing optimization. HitBox helps businesses optimize the performance of their online marketing, e-commerce and customer support initiatives by providing detailed, real-time information about online visitor and customer behavior. Select HitBox customers include Accenture, Adobe, AdvancePCS, Best Buy, Brooks Brothers, CBS SportsLine.com, Enterprise Rent-A-Car, LexisNexis, Northwest Airlines, Skechers and Taylor Made-adidas Golf. Aberdeen Group, Forrester Research and META Group have all recognized WebSideStory as the market leader for outsourced Web analytics. Recent accolades include Deloitte & Touche`s Fast 500 Award, recognizing the fastest growing technology companies in the nation; PC Magazine`s Editors` Choice Award for best Web visitor analysis service; eWeek`s and PC Magazine`s Innovations in Infrastructure (i3) Award; and the DM Review 100 Award, an annual reader ranking of the nation`s top business intelligence, CRM and analytics vendors. WebSideStory has also been named as one of the top 20 ASPs in the world by ASPNews.com. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: press@websidestory.com. Web: www.websidestory.com. WebSideStory and HitBox are registered service marks of WebSideStory, Inc. Other trademarks belong to their respective owners.
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