Search marketing company iCrossing gets $15 million in new funding
Online marketing company iCrossing has received $15 million in Series D finding from Oak Investment Partners, the company reports, bringing its total funding in the past year to $28 million.
Oak Investment Partners provides growth equity to operating-stage businesses and is active in Internet-related companies.
"iCrossing is a top innovator in the fragmented search marketing and optimization category with a proven, proprietary technology that is changing the way companies look at advertising," said Fred Harman, managing partner, Oak Investment Partners. "The company continues to gain market share by helping its roster of world-class clients build the lifetime value of their brands and effectively quantify the metrics from offline to online campaigns."
"Oak`s investment further reinforces and validates our commitment to become the premier full service interactive marketing agency with search as our core DNA,” said Jeffrey Herzog, iCrossing’s CEO.
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