J.L. Halsey names a vice president, corporate development and planning

Peter Biro, founder and former managing partner of Boston-based consultancy The Cowper Group, has been named to the new post of vice president of corporate development and planning at J.L. Halsey Corp., a leading provider of marketing technology solutions.

In his new position, Biro will be responsible for overseeing merger and acquisition activities for J.L. Halsey, structuring joint ventures and strategic partnerships. He also will be involved with planning and analysis across the J.L. Halsey brands—Lyris, EmailLabs, ClickTracks, Hot Banana and Sparklist.

Before founding The Cowper Group, a corporate development consulting firm focused on buy-side mergers and acquisitions for small-to-mid market technology companies, Biro was responsible for mergers, acquisitions and commercial deals for the managed services business at web hosting pioneer Exodus Communications. He previously held senior technology posts at First Union and Morgan Stanley.

“We are delighted to have Peter join the J.L. Halsey team,” says David Burt, CEO of J.L. Halsey. “His deep knowledge of the technology sector, coupled with his expertise in securing and structuring strategic transactions—including our acquisitions of Lyris, EmailLabs, ClickTracks and Hot Banana—will be a valuable asset to our corporate development.”