ChannelAdvisor Announces Catalog Syndication Edition
Solution addresses the challenges of creating and maintaining connections with multiple shopping engine, portals and content sites
Research Triangle Park, NC - September 30, 2003 - ChannelAdvisor Corporation, the leading provider of enterprise solutions for online marketplaces, today announced at ChannelAdvisor Strategy Summit 2003 -ChannelAdvisor Enterprise Catalog Syndication Edition, a solution that enables retailers and manufacturers a way to create and maintain connections with multiple shopping engines, content sites and portals while side-stepping the complex challenges and scalability issues. Catalog Syndication Edition allows companies to extend their products and brands out to millions of consumers as an exciting way to drive revenues, increase traffic to their own e-commerce site, and convert site visitors into loyal customers.
The Catalog Syndication Edition enables companies to leverage a single integration with ChannelAdvisor into an unlimited array of traffic partners. ChannelAdvisor establishes and maintains the connections and manages the publishing of multiple complex and diverse datafeeds to a range of traffic partners.
"ChannelAdvisor`s Catalog Syndication Edition created an automated solution that helps Best Buy establish and maintain large traffic partners and support our aggressive growth objectives," said Scott Bauhofer, senior vice president, online stores for BestBuy.com. "ChannelAdvisor has been an exceptional partner to work with and has helped alleviate the many challenges of working with multiple traffic partners."
ChannelAdvisor Enables Integration with Top Shopping Portals and Content Sites
· AOL Shopping - One of the Web`s most popular shopping destinations, AOL Shopping (NYSE:AOL) delivers an easy, convenient and dynamic online shopping experience. AOL`s consumer-friendly shopping experience brings together millions of name brand products, state-of-the-art shopping tools and features, and a simple interface, all in one easy-to-use shopping destination.
· MSN Shopping - MSN Shopping (NASDAQ:MSFT) offers online shoppers access to a growing base of popular retailers, including web-based retailers and "traditional" high street names. The site features detailed product information, objective product reviews and buyer`s guides, unique tools (including a Gift Finder and Wish Lists), as well as product information and buying tips provided by human editorial staff.
· Yahoo! Shopping - In 2001, Yahoo! Shopping (NASDAQ:YHOO) launched offering sellers increased visibility on one of the Web`s largest networks.
· mySimon - mySimon (NASDAQ: CNET) has won numerous awards and accolades for its comprehensive, easy-to-use service, and was rated the "Forbes Favorite in Comparison Shopping" by Forbes Magazine in October 2002.
· Shopping.com - Shopping.com is the leading comparison shopping service committed to delivering the world`s ultimate shopping experience, where people use the power of information to make the best shopping decisions.
.Shopping.com is the result of the May 2003 merger of two Internet pioneers: DealTime, the leading shopping search engine; and Epinions, the leading consumer reviews platform.
· Froogle - Google`s new shopping engine, Froogle, utilizes Google`s robust search technology to locate items for sale.
· BizRate - Since 1996, BizRate has been a leader in Web retailing customer satisfaction ratings and research. BizRate.com`s Marketplace allows customers to run searches on products and compare online stores for price and quality.
· PriceGrabber.com - Launched in 1999, PriceGrabber offers user-provided merchant and product ratings with narratives to help customers make informed buying decisions. Additionally, PriceGrabber estimates total delivery cost including applicable sales tax and shipping charges based on the customer`s delivery address.
· Be Free - Be Free, subsidiary of ValueClick (NASDAQ: VCLK), provides measurable, ROI-focused technology and services to help marketers increase online leads and sales, utilizing Affiliate Marketing, Search Marketing, and Automated Merchandising.
The benefits of Catalog Syndication are:
· One-to-many connectivity
· The clients` corporate resources are required only to create and maintain the initial connection to ChannelAdvisor
· ChannelAdvisor manages all product data file deliveries
· ChannelAdvisor monitors and maintains all affiliate-level connections, protecting the client from those changes
· ChannelAdvisor monitors all affiliates to verify that datafeeds are being delivered
· New traffic partners can be rapidly added
"Online merchants recognize that portals, shopping engines, traffic partners and content sites are a great new source for customer traffic. ChannelAdvisor`s Catalog Syndication Edition allows clients, such as Best Buy, to reach more customers more quickly," says Scot Wingo, chief executive officer and president of ChannelAdvisor. "Our clients can focus on growing revenues, while we handle the back-office connections to dozens of prime shopping sites."
About ChannelAdvisor Corporation
ChannelAdvisor provides technology and services that enable industry-leading companies, small businesses and individuals to use online marketplaces to acquire customers and maximize inventory yield throughout the entire product lifecycle. Our solutions combine best practices, innovative software applications and integration technology to dramatically accelerate marketplace performance. ChannelAdvisor`s clients and strategic alliances include IBM, Dell, Sears, Motorola, eBay, Yahoo! and Amazon. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC. For more information visit http://channeladvisor.com/
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