ChannelAdvisor Announces Private Marketplace Edition
ChannelAdvisor Private Marketplace Helps Manufacturers and Distributors Sell More Product for Higher Yields
Research Triangle Park, NC - September 30, 2003 - ChannelAdvisor Corporation, the leading provider of enterprise solutions for online marketplaces, today announced at ChannelAdvisor Strategy Summit 2003 - ChannelAdvisor Enterprise Private Marketplace Edition, a solution that enables manufacturers, distributors and wholesalers to sell products on their own branded private marketplace. A private marketplace enables manufacturers to garner higher returns by selling product earlier in its lifecycle, while having total ownership of the customer experience.
ChannelAdvisor`s Private Marketplace offers a setting where companies can use dynamic pricing to sell new, excess, overstocked, returned and refurbished product to existing channel partners or resellers. Although private marketplaces are developed, hosted and managed by ChannelAdvisor, we apply our clients` existing brands to this new sales channel so that ChannelAdvisor becomes completely transparent and the focus is entirely on the client and its buyers.
Private Marketplace benefits include:
· Controlled access to invited participants enables the seller to protect confidential pricing, avoid channel conflicts, and reward loyal channel partners with exceptional deals
· As a complimentary channel to existing inside sales processes, the extra layer of inside sales is minimized, and bulk quantities of product can be sold more efficiently
· Dynamic pricing yields higher returns than traditional liquidation processes
· Control and enhance the customer experience with their brand, through the site look-and-feel, the products offered, and the marketplace features
· Capture and control all of the customer data
· Minimize the cost of sales by eliminating public marketplace fees
IBM has deployed a Private Marketplace for the exclusive use of its resellers. IBM complements its Private Marketplace by offering customers the option of buying direct from IBM on eBay as well.
"ChannelAdvisor has been an important partner in the growth of IBM`s overall auction business and specifically PartnerChoice Auctions, our private auction site," says Billy Sturtevant, Global Auction Sales Manager of IBM. "ChannelAdvisor provides IBM the ability to cascade saleable product from one marketplace to the next as the product ages and extract the highest value from the product."
"ChannelAdvisor`s Private Marketplace Edition allows clients, such as IBM, to garner higher returns by privately selling large lots early in the product`s life cycle to certified resellers or dealers," says Scot Wingo, chief executive officer and president of ChannelAdvisor. "We are very excited to provide IBM with comprehensive product lifecycle management across multiple marketplaces and phases of the product lifecycle."
About ChannelAdvisor Corporation
ChannelAdvisor provides technology and services that enable industry-leading companies, small businesses and individuals to use online marketplaces to acquire customers and maximize inventory yield throughout the entire product lifecycle. Our solutions combine best practices, innovative software applications and integration technology to dramatically accelerate marketplace performance. ChannelAdvisor`s clients and strategic alliances include IBM, Dell, Sears, Motorola, eBay, Yahoo! and Amazon. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC. For more information visit http://channeladvisor.com/
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