PROGRESSIVE ELECTRONICS RETAILER LEVERAGES POWER OF BLOGS
Dynamism.com Launches Blog; Drives Consumers to Latest Trend-Setting Products
September 30, 2003 - CHICAGO – Dynamism.com, the leading U.S. retailer of next-generation electronics from Japan and around the globe, launched a daily Web log, www.AkibaLive.com, today. Harnessing the immediacy and interactivity of blogging, Dynamism.com developed AkibaLive.com to educate and entertain passionate technology users about the latest consumer electronics products from Japan and from around the globe. The site, updated 6-8 times a day, provides breaking tech/gadget news from Tokyo and around the globe, live moblogging (or mobile-blogging directly from a photo-enabled cell phone) from tech hotspots like Tokyo’s Akiba district, expert product reviews, and shopping links for the most unattainable notebooks, phones, and other gadgets.
“We have a loyal following of people who are fanatical about our products,” says Douglas Krone, founder and CEO of Dynamism.com. “There is an insatiable demand for the latest news and information, whether it’s off-the-wire, or the word on the street. There’s always something newer, lighter or cooler around the bend. AkibaLive.com not only provides the latest content our customers are looking for, but also the resource of Dynamism.com where they can get their hands on the revolutionary products as they come to market.”
Krone says Dynamism.com is among the first to embrace blogging as a new marketing vehicle. “Retailers have yet to leverage the targeted, personal impact blogging has on consumers,” he says. “The collaborative nature of this technology makes blogs ideal for customer relations, and promotional and advertising initiatives. It’s a smart way to attract and provide value for the technophiles that make up our business.”
The value is in customer retention and stickiness, he explains. “AkibaLive.com is a one-stop resource for fans of next-generation tech. Real-time news blogs provide up-to-date product announcements and news, and on-the-ground reporting from Akiba lends insight to what’s hot and what’s new.”
Named for the popular Akihabara electronics district (nicknamed ‘Akiba’) in Tokyo, www.AkibaLive.com makes the dream of “futuristic” technology attainable, providing constantly-updated news and updates on the latest gadgets and trend-setting notebooks: ultralight performance units; subnotebooks; and slimtops some with wireless TV/video capabilities.
AkibaLive.com features three types of content. First, Live coverage from Tokyo: it is the only English-language resource for many Japanese product announcements. AkibaLive also moblogs--mobile blogging from a picture enabled phone—from the hottest tech happenings in Japan. Second, reviews of consumer hardware by expert staff. Finally, there are links to the most interesting news and product announcements on the web.
Japanese Electronics
Whether they come from a Japanese maker like Sony or a U.S. maker like IBM, consumer electronics in Japan are the most innovative and advanced in the world. Products that would never come to market in the U.S., because they’re too niche-oriented or pricey, regularly appear on Japanese shelves. Dynamism.com makes these products available to consumers worldwide.
About Dynamism.com
Founded in 1997, Dynamism.com drives the most advanced consumer electronics technology, from Japan and around the world, to the U.S. market. The retailer couples next-generation products—ultralight performance notebooks, subnotebooks, slimtops, PDAs, phones, and other gadgets—with premium customer service, including lifetime toll-free tech support and 1-year FedEx rescue service. For more information, please visit www.dynamism.com or call 1.800.711.6277.
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