Travelweb.com Taps Performics for Online Customer Acquisition
Charged with increasing awareness and driving revenue
CHICAGO –September 30, 2003 – Performics Inc., a leading performance-based online marketing services company, today announced that Travelweb.com has selected Performics as its partner for affiliate and search marketing. The launch of the Performics’ program marks an aggressive bid by Travelweb.com to secure a leadership position in the online travel industry.
Travelweb.com is looking to Performics to boost traffic while increasing brand awareness and driving revenue through new customer acquisition. Travelweb.com offers consumers the largest selection of 3,4 & 5-star hotel properties available online. In addition, Travelweb.com boasts a real-time connection to hotel reservation systems, connecting consumers with actual hotel room inventory and the best available rooms, even at the last minute.
“We chose Performics because they understand online customer acquisition and the unique and highly competitive nature of the online marketplace. In addition, Performics has a proven track record of driving sales for large, established brands,” said Scott Hyden, General Manager of TravelWeb.com.
About Travelweb.com
Travelweb.com is the consumer web site for Travelweb LLC, a travel distribution company. Travelweb.com offers i-DEAL™ rates from more than 10,000 leading hotels. Travelweb.com redefines value by giving consumers i-DEAL rates from more economy, 3, 4, and 5 star hotels than any other online distribution site. Travelweb.com`s patent-pending i-DEAL Display technology intelligently matches consumers` requests with hotel rates, availability, proximity to desired locations, and star ratings. This, along with the site`s intuitive, easy-to-navigate shopping process, makes decision making fast and easy.
About Travelweb LLC
Travelweb LLC is a travel distribution company. Owned by Hilton Hotels Corporation (NYSE: HLT), Hyatt Corporation, Marriott International (NYSE: MAR), InterContinental Hotels Group (NYSE: IHG), Starwood Hotels (NYSE: HOT), priceline.com (PCLND) and travel technology provider Pegasus Solutions, Inc.(PEGS), Travelweb offers an innovative method for the online distribution of hotel rooms. For hotel operators, Travelweb LLC automates the distribution of discounted rooms and brings new cost and time efficiencies to the market. Travelweb`s private label offerings distributed through leading third-party Internet affiliates such as priceline.com, Orbitz and continental.com, give consumers access to a full spectrum of hotel accommodations and rates. Travelweb LLC is a private company headquartered in Dallas and can be found on the internet at www.travelweb.com.
About Performics
Performics acquires customers for leading multi-channel marketers with performance-based online marketing services. Performics provides comprehensive distribution through affiliate and search marketing and lead generation programs. The company offers a distinctive mix of active account management, advanced market expertise and real-time tracking and reporting technology. Performics develops and implements customized programs that enable clients to acquire and reacquire online customers while only paying when a sale or action occurs. Performics` interests are squarely aligned financially and strategically with both its marketers and its distribution partners.
Performics` clients include: America Online, Blair Corp., Bose, CompUSA, Eddie Bauer, Kohl’s, L.L.Bean, PC Connection, RedEnvelope, Verizon Wireless and more than 180 others. For additional information, please visit www.performics.com.
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