Hammacher Schlemmer chooses TrueSpectra for Dynamic Image Serving
Leading retailer and cataloger implements Image Server to reduce cost and enhance online shopping experience
SAN MATEO, CA - February 25, 2003 - TrueSpectra, Inc. (www.truespectra.com) the leading provider of high-performance server-based imaging solutions, today announced that Hammacher Schlemmer (www.hammacher.com) has selected and implemented the TrueSpectra Image Server v4 to leverage high resolution catalog images for the web and increase customer conversions.
Hammacher Schlemmer is the longest continuously published catalog and one of the nation`s oldest retailers of innovative leading edge products. It is also one of the first to bring their business to the Internet. "We needed a way to share our high-resolution catalog imagery with our web visitors," said Karen Gilliland, Director of eCommerce at Hammacher Schlemmer. "With TrueSpectra we resize, reformat and optimize the images to create a better user experience with dramatically improved visual communications."
Using the TrueSpectra Image Server, Hammacher Schlemmer was able to convert its images files from EPS, a format used for print, to JPEG, the most common format for the Web, and serve them to the site as interactive zoom and pan images on the fly with no additional image production. "The value of our image assets increased even more by incorporating TrueSpectra`s high performance zoom functionality. Now our customers can evaluate product details and confidently make their purchasing decisions," continued Gilliland.
"We are excited to have a leading retailer like Hammacher Schlemmer join the growing list of companies standardizing on TrueSpectra for their image serving needs." said V. David Watkins, President and CEO of TrueSpectra. "Both our companies are dedicated to delivering high quality and high value to our customers and is the basis for our clear market leadership."
About TrueSpectra
TrueSpectra, Inc. is the leading provider of high-performance, server-based imaging solutions. TrueSpectra Image Server is proven to streamline the image publishing and maintenance processes, saving customers time and money with technology based on industry standard HTTP. It easily integrates into existing infrastructures with minimal training. Customers include Fortunoff, Kinko`s, The Ohio State University, and Macy`s, among others. TrueSpectra`s partners include Speedera, Macromedia, Oracle, and Blue Martini Software. For additional information, please visit http://www.truespectra.com
About Hammacher Schlemmer
Since 1848, Hammacher Schlemmer is the longest continuously published catalog in the United States, and is one of the oldest catalog/retailers in America. Catalogs are published monthly, offering the newest lifestyle enhancing products to millions. Hammacher Schlemmer specializes in high-quality, innovative and unique products for today`s discerning customer. The company has a well-deserved reputation for being the first to introduce unusual, pioneering products - among them, the world`s first flat-panel TV and the world`s first robotic lawnmower. Hammacher Schlemmer is a pioneer in the online industry, and was one of the first retailers online with CompuServe in 1988. The company continues its tradition of innovative offerings through its catalog, retail stores in New York and Chicago, and web site www.hammacher.com.
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