Consumer Electronics Leader Crutchfield Corporation Tunes Into Real Availability From TeaLeaf Technology
Consumer Electronics Leader Thwarts Attempted Credit Card Fraud Using IntegriTea
San Francisco, CA, October 6, 2003― TeaLeaf Technology, the leader in application availability as measured by the real user, today announced Crutchfield Corporation as the latest addition to its growing list of customers. Crutchfield is the nation’s largest direct integrated retailer, via catalog and Internet, of consumer electronics products for the home and car. The company has selected TeaLeaf IntegriTea to identify, recreate, and help resolve application-level and business process failures on its popular consumer retail site.
A pioneer in e-commerce, Crutchfield launched its Web site in March 1996 as the first vendor-authorized audio/video retailer on the Internet. The site has won “best of breed awards from source s as diverse as Time and Bizrate. Today, with nearly 3 million monthly visitors, Crutchfield’s site accounts for a significant percentage of the company’s revenue. Because the site’s transactional nature requires complex chains of applications to enable searching, browsing, comparing, configuring and purchasing, Crutchfield needed a Web application management solution that can capture and evaluate the complete session of every real user – in context and in real-time. IntegriTea immediately identifies application errors and business process failures that go unreported by twentieth-century systems monitoring technologies.
“Crutchfield was founded on providing complete and accurate product information and exceptional customer service,” said Steve Weiskircher, Director of IT Systems for Crutchfield. “We can’t afford to wait for our customers to report issues they might be having on our site – that approach virtually guarantees lost business. With TeaLeaf, we can provide our Web customers with the highest standard of service. TeaLeaf is the only technology that enables us to get to the bottom of every user hiccup – before they become major problems, alerting our IT staff so that we can take immediate action.”
“Companies can not afford to gamble on how well their Web applications and portals behave in the eyes of end users,” said Dana Gardner, senior analyst, at the Yankee Group. “Even when the discrete ingredients of an application have been thoroughly tested, the characteristics of how an integrated business process comes together at the time users make demands on it should be examined and proven whole and reliable. The risk otherwise is to alienate customers and tarnish a brand and image without even knowing about it."
The Crutchfield site provides in-depth information on all aspects of thousands of entertainment products for the home and car. The exclusive Vehicle Selector makes it easy for car stereo buyers to identify and configure products to fit specific vehicles. In addition to monitoring the health of Crutchfield’s web applications, IntegriTea is proving to be of great value for security.
“We are delighted to add Crutchfield to our growing list of retail customers,” said Frank Vaculin, President and CEO of TeaLeaf. “We are particularly happy to be able to provide value to Crutchfield at the holiday shopping season approaches.”
TeaLeaf RealiTea is the first and only Web application management solution that helps IT operations rapidly identify, recreate, and diagnose application-level and business process failures. Because RealiTea captures and evaluates the complete session of every real user, it can immediately identify application errors and business process failures. By providing the means to replay every individual session, it can visually pinpoint the sequence of actions that preceded an application-level error, exactly as the user saw it. RealiTea provides the necessary visibility into what the real user does and sees, the required context to recreate the problem and what led up to it, and the means to correlate the problem back to the individual user or users effected. As a result, RealiTea can increase the availability of Web applications, reduce application support costs, and protect revenue streams.
About TeaLeaf Technology
TeaLeaf Technology® is the leader in application availability as measured by the real user, and is the only Web application management solution focused on the true availability of Web applications. Using patented technology, the award-winning TeaLeaf solution captures every user session, detects business process and application failures in real time, alerts to these problems immediately, and correlates the problems to the end user instantly. The result to IT is immediate awareness of critical failures, accelerated problem resolution and increased conversion rates due to better, more effective applications. TeaLeaf is headquartered in San Francisco, CA. For more information, email info@tealeaf.com or visit the Web site at http://www.tealeaf.com.
About Crutchfield
Founded in 1974, Crutchfield Corporation is the nation`s largest direct integrated marketer (catalog, call center, and Internet) of consumer electronics products. It offers a convenient, full-service shopping destination to buyers of car and home audio/video products. Providing a superior level of customer service, Crutchfield is noted for its high integrity, product expertise, and technical support. Mailed to approximately 8.5 million households, Crutchfield`s catalogs include comprehensive explanations of product and technology intended to help consumers make informed buying decisions. Crutchfield was the first vendor-authorized audio/video retailer on the Internet.
Copyright 2003 TeaLeaf Technology, Inc. All rights reserved. TeaLeaf products and services mentioned herein are the registered or unregistered trademarks and service marks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.
Press Contacts:
TeaLeaf Technology
Tim Smith
415.932.5053
tsmith@tealeaf.com
Evans Partners
Cathy Wright
650.595.1871
cathy@evanspartners.com
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