BANTA DEBUTES INTERACTIVE MARKETING SUITE FOR DIRECT AND INTERACTIVE MARKETERS AT ANNUAL DMA CONFERENCE
MENASHA, Wis., October 6, 2003 - Banta Corporation, a technology and market leader in printing and supply-chain management, announced today that it will debut Sync Interactive Marketing Suite, Banta`s robust collection of multi-channel marketing tools, at the 2003 DMA Conference. These tools provide web-based solutions for creating, personalizing, distributing and managing multi-channel communications.
Representatives from Banta Corporation will demonstrate the following products and services during the 86th Annual DMA Conference & Exhibition, October 12-14, at the Orange County Convention Center in Orlando, Booth #920:
* Sync Interactive Marketing Suite - Utilizing these tools, marketers are able to control brand integrity and streamline processes while providing distributed access to sales, resellers, distributors, etc. to create personalized sales and marketing materials. The tools can be integrated with an organization`s CRM or customer database enabling sales and marketing to tailor printed materials, Web landing pages and email messages to its customers and prospects. The platform is modular, allowing organizations to choose which tools are right for their marketing programs.
* Personalized Direct Mail Solutions - Banta`s inline print/finishing solutions provide clients with the personalized, impactful formats that drive their customers to action. The efficiency of in-line finishing allows more time to set pricing, evaluate competitive offers and make product selections, while meeting important in-home dates.
* BantaTrax and DIRECTS - BantaTrax is an on-line mail-tracking program built within DIRECTS, Banta`s computerized mail-pool distribution system. The core of BantaTrax is a combination of Banta`s decoy service and the U.S.P.S. CONFIRMŽ program. BantaTrax combines the detailed PLANET(tm) Code information from the CONFIRM system with the decoy information to help catalogers verify in-home delivery, staff call centers accordingly and plan future mail strategies. BantaTrax allows organizations to monitor mail from the moment a shipment is dispatched from Banta`s facilities to in-home delivery giving customers better insight as to how quickly mail pieces are flowing through the postal system.
* e-merge(tm) - A Web-based service that streamlines the process of job
submission, job status tracking, internal proof routing, collaboration and
remote proofing or approval. The service gives customers real-time knowledge
of project status 24/7 from wherever Internet access is available. Authorized
users log onto a password-protected URL and are given instant access to
projects. Users can check the status of individual jobs and pages, view
thumbnails of any page and quickly identify which pages require approval.
Multiple authorized users can collaborate on the system, performing such tasks
as measuring the color density of pages, making annotated comments and even
approving pages for print. The system couples each change to Banta`s pre-media workflow with registration directly into the production database.
About Banta Corporation
Banta Corporation (NYSE:BN) is a technology and market leader in printing and supply chain management. Banta provides a comprehensive combination of printing and digital imaging solutions to leading publishers and direct marketers, including advanced digital content management and e-business services. Banta`s global supply chain management businesses provide a wide range of outsourcing capabilities to the world`s largest technology companies. Services range from component procurement, product assembly and packaging to inventory control and global distribution. Visit www.banta.com for further information.
Media interested in scheduling an appointment with Banta executives or viewing a booth demonstration, please contact Kristen Polich at (312) 233-1356.
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