Newgistics to Provide the SmartLabel™ Return Service for Swell
Southern California Surf Retailer Enhances Customer Shopping Experience with Newgistics’ SmartLabel™
AUSTIN, TX - October 07, 2003 - Newgistics, Inc., the leader in returns management solutions for direct retailers, announced today that Swell Commerce, Inc., a leading multi-channel direct marketer of surf apparel, equipment and lifestyle products, has selected the SmartLabel™ service to enhance its superior customer service. Swell will implement the SmartLabel service for its catalog and online customers beginning in October.
“After reviewing alternative solutions, we found that Newgistics’ SmartLabel service addressed Swell’s priorities most effectively,” said Mark Deckard, vice president of operations for Swell. “We were looking for a solution that enhanced our customers’ buying experience by improving convenience and we found these characteristics at the core of Newgistics’ SmartLabel.”
Newgistics’ patent-pending intelligent returns management solution delivers the most convenience for customers while maximizing control of the returns process for retailers. Newgistics’ SmartLabel returns service allows customers to return merchandise purchased online or through catalogs effortlessly. Customers simply affix the pre-paid, pre-addressed barcoded SmartLabel, to their package, and drop it off at any U.S. Postal Service (USPS) mailbox. SmartLabel packages are sorted, grouped and routed for faster and easier dispensation giving the merchant greater control over the entire process.
“The convenience of Newgistics’ SmartLabel drives customer loyalty while the streamlined backend returns process increases profitability for the merchant,” said Raymond B. Greer, president and CEO of Newgistics. “To launch the program, Swell plans to include a SmartLabel with each catalog and online purchase to ensure that their customers have the best possible experience at every stage of their purchase.”
ABOUT SWELL
Swell is a leading direct marketing company selling apparel, accessories and gear that support the surfing lifestyle in the surf market. Swell distributes mail order catalogs under the Swell brand roughly 8–10 times per year. Each of these catalogs is supported by a content-rich online store. Swell aims to be the top multi-channel national direct marketer of hard-to-find action sports brands, in a market estimated at $10 billion in the U.S.
ABOUT NEWGISTICS
Newgistics, Inc. (www.newgistics.com) is the leader in returns management for the direct retail industry. By combining technology and logistics, Newgistics solves the two main issues facing direct retailers in managing returns: improving the customer`s return experience and driving direct retailer`s operating efficiencies. Our market-leading service, SmartLabel™, has managed millions of packages for leading direct retailers including J.Crew, Neiman Marcus, Eddie Bauer and Aerosoles among others. Together with the U.S. Postal Service™ and logistics leaders R.R. Donnelley Logistics and USF Processors, Newgistics has created the most extensive returns management network in the industry.
For more information, please contact:
Jonathan Dampier
Newgistics
512-225-6040
jdampier@newgistics.com
Carol Carrubba
Schwartz Communications
415-512-0770
newgistics@schwartz-pr.com
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