Syncra systems INTRODUCES COLLABORATIVE PROMOTIONS MANAGEMENT APPLICATION
Syncra Systems
Sue Hoxie
781-693-1258
shoxie@syncra.com
Syncra EventsTM coordinates the planning of promotional events and significantly increases supply chain efficiency
Dallas – Marketechnics – February 24, 2003 – Syncra Systems, Inc., the leading provider of value chain collaboration solutions, today announced the availability of Syncra EventsTM, the newest application in the Syncra® product suite. By collaboratively planning and forecasting promotions and other demand-impacting events, the new tool directly addresses the supply chain volatility and uncertainty that typically lead to stock outs and excess inventory. Given the high percentage of product volume sold on promotions, the result is higher sales and a significantly more efficient supply chain.
Syncra Events helps both retailers and manufacturers coordinate the details and lifecycle of temporary price reductions, new product introductions, store openings, and other special events that dramatically affect demand, while greatly improving the accuracy and efficiency of the promotion planning and execution process. With Syncra Events, companies can engage customers and/or suppliers in volume planning and logistics, handle any exceptions as they occur, and evaluate performance for the improvement of future promotional events.
Syncra Events is implemented in conjunction with Syncra XtTM, Syncra’s fifth-generation open value chain collaboration platform. Customers can use Syncra Xt to implement a single Syncra application to solve a particular business problem (such as Syncra Events for promotional events), or deploy the full Syncra Xt application suite to manage the full range of value chain collaboration initiatives across their customer/supplier networks. The Syncra Xt platform provides highly flexible and scalable data aggregation, allocation, exception management, metrics calculation, reporting, security, and collaboration facilities for all the applications in the environment.
In addition to promotional event collaboration, Syncra Xt supports applications that address the large-scale, multi-tier deployments of the following critical business-to-business processes:
• Collaborative demand planning
• Continuous replenishment
• Collaborative Planning, Forecasting and Replenishment (CPFR®)
The Syncra Xt platform can also work with a customer’s existing enterprise applications and turn them into web-based collaborative applications supporting all the steps of the CPFR Guidelines.
“The Syncra Events release is a major step forward in enabling event collaboration. Many of our customers, both US- and European-based, are primarily interested in improving the performance of promotional events, and this tool is laying a foundation for doing just that,” said Mark Jamison, vice president, consumer logistics, Kimberly-Clark Corporation. “Certainly synchronizing promotional information has proven to be the area where CPFR has had the most obvious positive impact.”
"Throughout our history, Syncra has taken a leadership position in the development of industry-wide standards and we`ve adhered to these open standards in all of our product development. In that tradition, Syncra Events is already compatible with the new draft EAN.UCC XML standards for retail event messaging," said Jeffrey Stamen, Syncra CEO.
All of Syncra’s value chain technology has been developed using open Internet, database and data interchange technologies including Java and XML. Built to support each partner
having its own unique view of the data reflecting the way it does business, Syncra’s “many-to-many” data model enables deployments scalable to the largest private and public trading partner communities. In addition, an open, vendor-neutral approach allows Syncra customers and their trading partners to leverage their investments in existing forecasting, planning, and intra-enterprise applications.
About Syncra Systems, Inc.
Syncra Systems, Inc. is a leading provider of software and implementation services enabling supply chain collaboration. Leading retailers, manufacturers, and their suppliers rely on our collaborative planning applications to strengthen their trading relationships by improving service levels, reducing inventory and logistics costs, and enhancing trust. We provide the tools to help them coordinate event plans, forecast demand more accurately, and replenish more efficiently through an advanced suite of collaborative applications for planning and managing the alignment of supply and demand. Syncra Systems can be found on the web at www.syncra.com.
All rights reserved. Syncra, Syncra Systems, Syncra Ct, Syncra Xt, Syncra Events, Syncra Demand, Syncra Supply, Syncra Replenishment Planning, Syncra Analyzer, and SyncUp are trademarks or registered trademarks of Syncra Systems, Inc. in the US and in other countries. CPFR is a registered trademark of the Voluntary Interindustry Commerce Standards Association. All other trademarks mentioned in this document are the property of their respective owners.
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