Sport Supply Group to manage online store for American Youth Football

Sport Supply Group Inc. has signed a long-term agreement with American Youth Football to manage its on-line store and exclusively market the company`s products to its participants.

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“Several months ago we embarked on an intense campaign to market the concept of SSG providing the technology, product development and product availability with a complete turnkey solution to several sport organizations,” said John P. Walker, president of Sport Supply Group. “The response has been overwhelmingly positive. We believe that over the next year, we will partner with more organizations that understand the benefit of providing an online store that they essentially own and market to their participants with our product, technology and guidance.” He added that Sport Supply Group will announce other such online agreements in the next few weeks.

Sport Supply Group is a direct marketer and b2b e-commerce supplier of sporting goods equipment to the institutional and youth sports markets. American Youth Football promotes the development of youth participants through their association with adult leaders in football. American Youth Football has more than 60,000 participants in 34 states and is an NFL National Youth Football Partner.