NBC to launch an NBC merchandise web store this week

NBC is launching a web store this week featuring merchandise from NBC television shows. It has hired ShopNBC to host the site and provide fulfillment and operations expertise.

The new NBC Store will be at www.shopnbc.com/nbcstore. ShopNBC designed and will host the site, will fulfill orders from its 260,000-square-foot distribution center in Bowling Green, KY, and will handle customer service at call centers in Brooklyn Center and Eden Prairie, Minn.

The new web store will sell NBC-themed merchandise that the networks already sells in its NBC Experience retail store in New York, including show products from programs such as Will & Grace, Friends, Saturday Night Live, West Wing and ER, as well as NBC Sports merchandise, NBC, CNBC and MSNBC logo items, and NBC Home Video and NBC Audio products.

Consumers at the web site can also find information about the NBC Experience Store and buy tickets for New York studio and Rockefeller Center tours.

As part of a launch promotion, all customers will receive a 20% discount on any merchandise purchased through Oct. 31. Promotions throughout the year will include contests, giveaways and other interactive opportunities for site visitors. The site will also be promoted with links throughout the NBC.com site, as well as the ShopNBC.com and NBCi.com sites.

ShopNBC is a national shopping network formerly known as ValueVision TV. It is owned and operated by ValueVision Media. ShopNBC broadcasts 24 hours a day, 365 days a year and is simulcast live on the web at ShopNBC.com and on Yahoo ShoppingVision.