Broadband access from home set to go mainstream, Jupiter says
Forty-one percent of online households in the U.S. will subscribe to a broadband Internet connection service by 2006, up from 9% in 2000, says a new report from Internet researchers Jupiter Media Metrix. Jupiter analysts forecast that the number of households accessing the Internet via broadband connectivity (cable modem, DSL, satellite or fixed wireless) will increase from 5.2 million in 2000 to 35.1 million in 2006, with cable modems being the primary driver.
Jupiter urges companies offering services online to begin preparing now for the coming broadband mainstream in the next year. "Despite the recent failures of several broadband pioneers, and slower growth of the overall online population, broadband will find the masses in the U.S. shortly," said Joe Laszlo, Jupiter senior analyst. "While consumers` awareness of broadband has grown considerably, improved and increased marketing by cable and DSL providers will finally help overcome lingering resistance to the cost of broadband subscriptions. It is absolutely critical for companies with relevant content, products and services to time their business initiatives to reach the anticipated broadband audience."
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