Affiliate marketing company Performics, a division of DoubleClick Inc., has announced the signing of 16 new affiliate marketing clients. Performics says the quantity of deals is a sign of renewed interest in affiliate marketing.
“We entered 2006 with renewed enthusiasm for the affiliate marketplace. We sensed a tide turning with advertisers increasingly interested in CPA advertising while maintaining their brand and growing sales with quality publishers,” said Chris Henger, vice president of affiliate marketing for Performics. “Midway through the year, I am pleased to report that our enthusiasm for affiliate marketing is well founded. ”
The newly acquired advertisers are: Alaska Airlines, Aeropostale, Aramark, BlindsGalore, Britannica.com, Build Direct, Folica.com, OneStepAhead/Leaps & Bounds, Peach Direct, Smith & Hawken, Warnaco Inc.’s CKU.com and Speedo.com, Williamson-Dickie Manufacturing Co.’s Dickies.com, Xebra Inc.’s GoCollect.com and Zagat.
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