Target starts down path to single view of customer
A goal of today’s multi-channel retailers is to know their customers wherever customers are and however they have contact with the organization. Target Corp., which operates 1,385 stores in three retail chains as well as target.com, is implementing a system starting with its Marhsall Field’s furniture, special order and gift registry operations to integrate all customer contacts into a single web-based database.
Target will be installing Yantra Corp.’s Demand and Supply Solutions to manage its direct to consumer relationships. Target will use Yantra`s applications to coordinate and monitor complex fulfillment processes across a network of Target sales channels, warehouses, stores, drop-ship vendors, manufacturers and third-party logistics and services providers.
Systems to be tied together include Target`s internal customer database, merchandising system, web storefronts and point-of-sale systems.
"Yantra`s solution will seamlessly manage our direct-to-guest customer
orders across multiple channels and sourcing locations," said Deb Bauman,
vice president of development for target.direct and Target Financial Services.
"Yantra`s open, flexible technology and robust functionality make it
easier to integrate with our legacy systems in a way that is in keeping
with the Target brand."
Target operates 1,055 Target stores, 266 Mervyn`s stores and 64 Marshall
Field`s stores in 47 states.
Back...
