Visits to 8 of top 10 apparel/ beauty sites grow by double digits in May
Eight of the top 10 apparel and beauty sites experienced double digit increases in visitors in May, led by Avon, where visits increased 62% to 4.2 million from 2.6 million, according to Nielsen/NetRatings.
VictoriasSecret.com recorded the second largest increase, with visits rising 47% to 4.7 million from 3.2 million; followed by Old Navy, up 34% to 3.9 million from 2.9 million; Zappos.com, up 30% to 3 million from 2.3 million; eBay Health and Beauty, up 26% to 4.4 million from 3.5 million; eBay Clothing Shoes and Accessories, up 21% to 9.9 million from 8.2 million; LLBean.com, up 21% to 2.3 million from 1.9 million; Lands End, up 16% to 2.2 million from 1.9 million; eBay Jewelry and Watches, up 9% to 5 million from 4.6 million; and The Gap, up 9% to 2.4 million from 2.2 million.
EBay Clothing Shoes and Accessories recorded the most visits, followed by eBay Jewelry and Watches, VictoriasSecret.com, eBay Health and Beauty, Avon, Old Navy, Zappos.com, The Gap, LLBean.com, and Lands End.
In the average length of time per visit, Mary Kay led with 46 minutes, 24 seconds, followed by Avon, 27 minutes, 38 seconds; Chadwick’s, 24 minutes, 29 seconds; Blair.com, 23 minutes, 26 seconds; Roamans, 19 minutes, 14 seconds; eBay Clothing Shoes and Accessories, 16 minutes, 52 seconds; JCrew.com, 14 minutes, 53 seconds; VictoriasSecret.com, 14 minutes, 40 seconds; Lands End, 13 minutes, 37 seconds; and LLBean.com, 13 minutes, 31 seconds.
Also in May, the personal care category led all consumer goods industry segments in the number of online advertising impressions, according to Nielsen’s AdRelevance report.
The top categories and their number of online ad impressions (in millions) were:
Personal care, 1,370.3
Food & beverage, 1,290.7
Home & garden, 971.0
Apparel & jewelry, 829.0
Print publishing, 577.4
Automotive supply, 360.3
Recreational gear, 123.8
Toy & hobby, 79.9
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