Pricefish offers merchants fixed-fee plan to beat click-fraud

Providing a new tool to fight online click fraud, Pricefish Inc., the developer of comparison shopping site Pricefish.com, is offering participating merchants the option of subscribing to a monthly fixed-fee, unlimited traffic plan instead of the traditional pay-per-click model.

Pay-per-click models are susceptible to click fraud, through which criminals will use systems to repeatedly click a PPC link with no intention of making a purchase. “Pricefish.com seeks to turn this approach upside down in an effort to eliminate the effects of click fraud while increasing return on investment for our merchants,” said president Anon Scheflon. “This is a new optional fixed-fee program that will allow merchants to focus more on running their stores rather than expending resources auditing and questioning click history reports.”