Online ad agency Performance Bridge names ad veteran to advisory board
Online advertising agency Performance Bridge has named the former chief operating officer for North America at Universal McCann to its advisory board. Jean Pool, who had served Universal McCann as executive vice president as well as COO before her recent retirement, has more than 25 years in the advertising business.
As an advisory board member, Poll will help guide the strategic direction of Performance Bridge, evaluating growth opportunities, helping to develop new service lines, and evaluating expansion and partnership opportunities.
Pool began her advertising career at J. Walter Thompson where she eventually became executive vice president and North American media director, serving on the company’s worldwide Board of Directors. Subsequent to her tenure at J.Walter Thomson, she was president of operations at Mindshare North America.
Performance Bridge provides technology-driven online advertising services through its media management and creative development divisions, focusing on loyalty clubs, search engine marketing, affiliate marketing and campaign design and analysis. Clients for online marketing services include AOL, Coke and Sony/BMG Music Entertainment.
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