Newly-launched wine web site RadCru.com brings a new model to online wine sales: on offer each day will be a single wine, shipped direct from the winery. In its current beta phase, RadCru.com will offer three wines per week, but hopes to ramp up to the goal of a new wine for each business day within three weeks, according to co-founder Cornelius Geary. Friday offers are held through the weekend.
The company is seeking to bring into broader distribution the output of a number of small, family-owned or individually-owned wineries that don’t market themselves nationally, and is using the one-wine-per-day approach to differentiate itself from other online sellers of premium wines of limited output.
“We have been approached by so many small winemakers that you’ve never heard of who are making award-winning wines,” says Geary. “They don’t necessarily have an audience to sell the wine to. They might have a friends or family network they sell to, or a small wine club, but once they go through that, they have a lot of awesome wine left they just don’t know what to do with.”
RadCru.com is working with Inertia Beverge Group, which already is working with a number of the wineries that will participate in the RadCru.com offering. Inertia provides a web-based software platform that supports online sales efforts, order processing, inventory management, wine club management, credit card processing, customer support and other functions for wineries going direct online. With Inertia’s platform primarily technology-focused, RadCru.com’s customer-facing web site is focused on marketing. “Our goal is to create a brand around RadCru. We want it to be something not so serious as wine can be, but to create a little more fun with it,” Geary says.
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