NetRatings Inc. will purchase Jupiter Media Metrix, a leading source of Internet research, for $71.2 million. In addition, NetRatings, a leading provider of Internet audience measurement information and analysis, announced that it has agreed to purchase the 80.1% of ACNielsen eRatings.com that it does not already own for $16.4 million in a transaction in which NetRatings will issue 1.256 million shares.
Multi-national media company VNU holds a 64% ownership in NetRatings.
Under the merger agreement, Jupiter Media Metrix stockholders may elect to receive 0.1490 NetRatings shares or $1.95 in cash for each Jupiter Media Metrix share. The merger agreement provides that no more than 50% nor less than 30% of the aggregate transaction consideration will be paid in cash. The sale is expected to close during the first quarter.
NetRatings reported revenue of $20.4 million last year. Jupiter Media Metrix reported $142.8 million.
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