SAN FRANCISCO--Oct. 9, 2003--Coupons, Inc. (http://solutions.coupons.com), the leading U.S. provider of consumer-printed coupon marketing and technology solutions, has signed its first international agreement with Cashstar International (www.cashtsar.com.au), a Sydney, Australia-based online direct marketing company . Cashstar`s agreement to use Coupons, Inc. technology follows its successful pilot program of an e-mail and banner-ad campaign featuring product coupons for Proctor & Gamble`s Pantene hair-care product.
"Our CPG clients are looking for solutions that allow them to expand their consumer-printed coupon campaigns to their international markets," said Steven Boal, President and CEO of Coupons, Inc. "Our agreement with Cashstar represents the first step in making the Coupons Inc. technology into a global marketing tool. In addition our agreement with Cashstar for consumer printed coupon technology in Australia, we`re also in discussions to offer our technology in Germany and the United Kingdom too."
Cashstar International`s Pantene campaign, launched in conjunction with Priceline (an Australian retailer), Permission Communications and Ninemsn, distributed consumer-printed $4-off coupons to existing Pantene users via e-mail. E-mail recipients could forward the coupon offer to friends via the campaign`s refer-a-friend component. The Pantene coupon campaign also included banner ads on Ninemsn.
"Coupons, Inc.`s consumer-printed technology provides us with a proven technology that`s essential for P&G and other Australian companies," said Jared Keen, executive director of Cashstar, "With Coupons, Inc.`s technology, marketing managers can offer Australian consumers printed coupons that are both secure and trackable."
About Coupons, Inc.
Coupons, Inc. is an independent, privately held company that provides products and services specifically to support the creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption. Coupons, Inc.`s core couponing and e-mail marketing services provide its clients with a secure, flexible online marketing solution to complement their offline programs. A network of hundreds of consumer websites uses its services as do the majority of the largest consumer packaged goods and pharmaceutical manufacturers. Coupons, Inc. represents the most flexible, secure, fraud-resistant, print-from-the-web, coupon solution available in the marketplace.
Coupons, Inc. clients and licensees include ConAgra Foods, Johnson & Johnson, General Mills, Kimberly-Clark, Masterfoods, Dial Corp., Pfizer, Wyeth Consumer Healthcare, Valassis (NYSE: VCI - News), and News Corporation`s News America Marketing (NYSE: NWS - News).
Coupons, Inc. is located at 1301 Shoreway Road, Suite 102, Belmont, Calif. 94002. Telephone 650-620-9200 or online at http://solutions.coupons.com.
Contact:
Jeff Rutherford
jeffru@tryloncommunications.com
212 725 2295, ext. 28
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