GO TOAST Offers Holiday Shopping Promotion for Online Advertisers
Holiday Sales Package Offers Free Tools and Access to Estimated $20 Billion* in Online Holiday Sales
Direct Marketing Association (DMA) Annual Conference
Orlando, FL – October 13, 2003 - GO TOAST (www.GoToast.com), a leading global provider of pay-per-click search engine optimization and online marketing management tools, announced today its 2003 Holiday Shopping Promotion for online advertisers.
“Our Holiday Shopping Promotion offers a one-stop solution to automatically enter our customers’ product listings in the leading shopping sites for the holiday season, and it will save them thousands of dollars in setup fees and management time,” said Dave Carlson, CEO of GO TOAST. “Online holiday sales this year are estimated at $20 billion, and we are offering free, easy and convenient access to the top shopping sites and the shoppers who will generate many of those sales.”
The promotion package supports GO TOAST subscribers’ online holiday marketing programs with a free subscription to GO TOAST’s popular IntellidexSM and MasterListSM services until December 31, 2003, and access to leading online shopping sites including Shopping.com (formerly DealTime), BizRate, Froogle, NexTag and others. GO TOAST’s Intellidex and MasterList services provide powerful tools for indexing the customer’s website and automatically presenting the product data to shopping sites, which simplifies the online marketing management process, saves time and money and increases sales.
GO TOAST Intellidex and MasterList provide highly advanced tools for indexing products on a merchant’s website and organizing and delivering all associated data to shopping sites for easy access by online shoppers. More complete, easy-to-use product information translates directly into increased sales, Carlson said.
GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across major domestic and international pay-per-click search engines and comparison-shopping sites including Overture, Google AdWords, FindWhat, BizRate, Froogle and Shopping.com (formerly DealTime). It optimizes clients’ bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers Rules-Based BiddingSM along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management.
GO TOAST’s full suite of Web site management tools and services includes:
• BidManagerSM – Pay-per-click search engine management
• ProfitBuilderSM – Conversion tracking and Web analytics
• IntellidexSM – Intelligent site indexing for search and product feeds
• MasterListSM – Centralized search and product listing management
• AdNetworkSM – Online advertising network
• MarketMakerSM – Budget-driven campaign management
To sign up for GO TOAST’s Holiday Shopping Promotion or a 14-day free trial of GO TOAST, please visit www.gotoast.com or call 1.800.416.8389.
About GO TOAST
GO TOAST, LLC, is a leading global provider of pay-per-click search engine optimization and online marketing management tools. GO TOAST is a part of eonVentures, which incubates businesses for eonBusiness Corporation (www.eonbusiness.com). GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients` bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers Rules-Based BiddingSM along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. GO TOAST affiliate eonMedia (www.eonmedia.com) offers turnkey online marketing solutions including the company`s popular MarketMakerSM online campaign management service. For more information about GO TOAST, visit the company Web site at www.gotoast.com, or call 303-721-2925.
Contact:
GO TOAST
Cindy King
Corporate Relations
303-721-2925 x4048
cindy.king@gotoast.com
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