The Launch of Prospectiv Direct Marks the Latest Evolution of a Marketing and Technology Company
CONTACT:
Collaborative Insight, Inc.
Hepzi Fonseca
781-250-0207
fonseca@collaborative.com
Eversave‘ Opens an Umbrella Company for a Family of Products
and New Direct Marketing Endeavors
Woburn, Mass., March 5, 2003 – Prospectiv Direct, Inc., a company that connects brands and buyers, launched today as the newly formed parent company of the online marketing pioneer Eversave. Prospectiv Direct will also be the umbrella to a network of private-label partner sites, as well as other business units currently being developed. The company will continue to deliver geographically targeted e-mail promotions, under the Eversave brand, to the specific interests of consumers and on behalf of merchants nationwide.
Prospectiv Direct has been formed to better leverage the company’s assets: direct marketing expertise, a database rich in detailed customer profiles, and a business model that has produced profitable results since the 4th quarter of 2001, despite the worst advertising economy in years.
The new company will build on the core, opt-in databases developed and maintained originally by Eversave to better meet the needs of the hundreds of name-brand clients and advertising agencies served by Eversave since its inception in 1999. New products and services will be developed to help consumer-focused companies acquire and retain customers by leveraging online assets.
"This last year has seen our successful expansion into the Pharmaceutical, Travel & Leisure, Entertainment, and Financial Services markets, as well as the launch of two popular new services," said Jere Doyle, president and CEO of Prospectiv Direct. "Our new corporate structure will help us to continue to grow and market new, breakthrough technologies."
Prospectiv Direct specializes in highly effective programs for customer acquisition and retention. The company builds and maintains proprietary customer and prospect databases for clients, deploys personalized e-mail marketing campaigns to confirmed opt-in members, and powers geographically targeted promotions for thousands of companies nationwide. Prospectiv Direct’s services include acquisition planning, permission-based email, and customer database building and management, all designed to create a one-to-one connection between top brands and committed consumers.
"This move represents a broadening of the company’s purview during a time when other online marketing companies are struggling to survive," said John Brodeur, a member of Prospectiv Direct’s Board of Directors and Chairman of Brodeur Worldwide. "Prospectiv Direct allows us to build our customer acquisition capabilities and gives us the opportunity to develop and market new offerings."
Exceptional Data Enables Brands to Connect with Buyers
Prospectiv Direct offers marketers a rich database of consumers, each of whom has provided detailed personal information about their shopping preferences and areas of interest in exchange for information, offers, and promotions from the brands they care about. This highly accurate information includes demographic, attitudinal, and behavioral data, including personal preferences and medical information. Clients can leverage this knowledge and data to design more effective marketing campaigns and better return on online marketing investments. No other online marketing company offers this depth of customer profile data. Services include:
ß Permission-Based E-mail Marketing: Provides access to a unique multi-million member database of consumers who voluntarily provide extensive demographic data in exchange for information and promotional offers from preferred brands.
ß CustomerConnect: A unique customer acquisition service that helps build highly profiled proprietary databases of new prospects and customers and provides a platform to distribute web-based surveys, samples and promotions.
ß E-Customer Database Management: A comprehensive campaign management service to create, test, run, and optimize direct marketing campaigns for maximum performance.
About Prospectiv Direct
Prospectiv Direct`s online marketing services and products connect brands and buyers by giving consumer-focused marketers access to highly detailed profiles of self-qualified prospects. Prospectiv Direct improves customer acquisition and retention rates for hundreds of companies nationwide by leveraging direct marketing expertise to develop and deliver programs that create a one-to-one connection between top brands and committed consumers. The company was launched as an independent entity in early 2003 by the founders of Eversave.com, the highly successful resource for online and offline consumer promotions. Prospectiv Direct provides customer acquisition and retention services for some of the biggest names in the Retail, Consumer Packaged Goods, Healthcare, Travel, Entertainment, Automotive, Online Education and Financial Services markets. Clients have included Pfizer, Wyeth, Cendant, Procter & Gamble, Johnson & Johnson, Marshalls, TJMaxx, Old Navy, Wal Mart, Shaw’s, Nestle, Meineke, General Mills, Office Depot, Hewlett-Packard, Xerox and Dell. Visit them online at www.prospectivdirect.com.
Prospectiv Direct and Eversave are trademarks of Prospectiv Direct, Inc. All trademarks are the property of their respective owners.
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