Leading Online Advertising Service Deploys instaContent® Delivery to Seamlessly Reach Worldwide Customers
Woburn, Mass., March 4, 2003 - Mirror Image® Internet, an innovative global e-Business provider of managed content delivery, e-Commerce and Web services, and a subsidiary of Xcelera Inc. (AMEX: XLA), today announced that Fastclick (www.fastclick.com), one of the Internet’s largest-growing advertising networks and online advertising service companies, has chosen Mirror Image’s instaContent® Delivery service to increase the speed and enhance the management of online advertising campaigns for its AdServer® application (www.adserver.com).
Fastclick successfully extends its network array of advertising services via the Internet with the AdServer® product, a Web-based application that enables advertisers and publishers to serve, manage and optimize their online ad campaigns. Serving over 55 million unique Internet users a month, Fastclick implemented Mirror Image’s instaContent service to cost effectively deliver rich site content at the fastest rates possible to its AdServer customers worldwide. By offloading origin servers and scaling the capacity of Fastclick’s existing infrastructure to better meet fluctuations in demand, the Mirror Image solution enables AdServer customers to bypass Internet congestion to customize and track ad campaign content in real time. In addition, customers are able to maximize online results and revenue opportunities through AdServer`s CPX management interface, which provides for complete pricing model independence.
“Our mission is to provide a stable, high-quality service that meets the demands of our users,” said Shayne Mihalka, Sr. VP, General Manager for Fastclick’s AdServer. “Mirror Image’s solution enables our customers to efficiently administer ad campaigns in real time through our interactive AdServer interface. Since implementing instaContent, we’ve recognized an immediate increase in performance.”
“In order for online service providers to be successful, they must have a flexible, scalable architecture in place to seamlessly handle rich content,” said Bob Hammond, Chief Technology Officer for Mirror Image Internet. “Mirror Image is pleased to offer an industry leader like Fastclick a solution that provides unrivaled content delivery speed and reliability for its global customer base.”
About instaContent Delivery
As part of Mirror Image’s family of instaContent® Global Distribution Services, instaContent Delivery automatically distributes fresh content worldwide and provides flash-crowd protection to guarantee capacity, availability and superior Internet performance, regardless of user location or peaks in demand. Designed to meet specific business needs, this outsourced content distribution solution comes with a selectable level of service that can be easily tuned to fulfill individual cost, performance and capacity requirements.
About Fastclick and AdServer
Fastclick (www.fastclick.com) is a leader in online advertising services, providing branding and direct response opportunities to online and off-line customers. The Fastclick Ad Network of over 11,500 websites reaches over 55 million unique Internet users each month, delivering targeted, optimized advertising. Fastclick Direct provides product, service, entertainment, wholesale and fulfillment opportunities using online and offline distribution channels. Fastclick`s AdServer® (www.adserver.com) is web based industry leading ad serving technology, enabling advertisers and publishers to effectively manage their online advertising activity.
About Mirror Image Internet
Mirror Image Internet, an innovative global e-Business provider of managed content delivery,
e-Commerce and Web services, increases the speed, performance and reliability of content, application and transaction delivery. With an enterprise-class infrastructure that combines an optimal mix of connectivity, processing power and storage, Mirror Image helps organizations efficiently serve users by utilizing the power of the Web to increase revenue opportunities, reduce infrastructure costs and improve customer satisfaction. Principally owned by Xcelera Inc. (AMEX: XLA), Mirror Image serves Global 2000 enterprises, service and hosting providers, publishers and e-businesses worldwide through its corporate headquarters in Woburn, Massachusetts. For additional information, please visit http://www.mirror-image.com.
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