GO TOAST Introduces Mass Update Tool
New Feature Saves Time and Money with Streamlined Online Advertising Keyword Bid Updates
Direct Marketing Association (DMA) Annual Conference
Orlando, FL – October 14, 2003 − GO TOAST (www.GoToast.com), a leading global provider of pay-per-click search engine optimization and online marketing management tools, announced today the addition of Mass Update Tool to its widely used BidManagerSM online advertising keyword bidding system. The Mass Update Tool offers GO TOAST customers the capability to easily manage all their online bidding from their computer desktop.
The Mass Update Tool provides customers with a powerful, time-saving option for managing tens of thousands of bids and bidding parameters and automatically uploading them into GO TOAST’s BidManager service, which sends the new information to the leading online search engines and advertising outlets at the customer’s next scheduled update cycle. As with other such products, BidManager previously required processing keyword bid updates using a Web interface, a potentially time-consuming process for customers with tens of thousands of keywords. In addition to the many other benefits provided by the GO TOAST toolset, the company estimates the Mass Update Tool will save large businesses and online advertising agencies thousands of dollars each year in management time alone.
“In our continuing drive to deliver products and services that directly benefit our customers’ bottom lines, the GO TOAST Mass Update Tool provides a tremendous advantage in reduced management time and expense,” said Dave Carlson, CEO of GO TOAST. “Not only does Mass Update speed the bid update process, it also enables customers to run their own algorithms for managing their listings, all from the convenience of their desktop.”
The Mass Update Tool allows online advertisers to quickly and easily set up or modify bids for positioning of their online listings in popular pay-for-placement search engines including Overture, Google AdWords, FindWhat and eSpotting. Advertisers enter their list of bid updates one time and GO TOAST’s BidManager, using the Mass Update Tool, automatically sends the list of updates to as many as 24 search engines up to 48 times a day, depending on the client’s service package.
“GO TOAST offers the most advanced, effective online marketing management system available today,” said Carlson. “Our comprehensive GO TOAST toolset, particularly BidManager and ProfitBuilderSM, features extensive capabilities not found in a single source anywhere else. Where else can you index your site’s content, modify your listings, manage your bidding parameters and track your results – all in one integrated solution?”
GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across major domestic and international pay-per-click search engines and comparison-shopping sites including Overture, Google AdWords, Shopping.com (formerly DealTime), BizRate, Froogle, and NexTag. It optimizes clients’ bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers Rules-Based BiddingSM along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management.
GO TOAST’s full suite of Web site management tools and services includes:
• BidManagerSM – Pay-per-click search engine management
• ProfitBuilderSM – Conversion tracking and Web analytics
• IntellidexSM – Intelligent site indexing for search and product feeds
• MasterListSM – Centralized search and product listing management
• AdNetworkSM – Online advertising network
• MarketMakerSM – Budget-driven campaign management
For more information about GO TOAST and its products and services, or to sign up for a 14-day free trial, please visit www.gotoast.com or call 1.800.416.8389.
About GO TOAST
GO TOAST, LLC, is a leading global provider of pay-per-click search engine optimization and online marketing management tools. GO TOAST is a part of eonVentures, which incubates businesses for eonBusiness Corporation (www.eonbusiness.com). GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients` bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI and increases Web site traffic. GO TOAST offers Rules-Based BiddingSM along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. For more information about GO TOAST, visit the company Web site at www.gotoast.com, or call 303.721.2925.
Contact:
GO TOAST
Cindy King, Corporate Relations
303-721-2925 x4048
press@gotoast.com
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