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Press Releases Monday, March 10, 2003   
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PIVIA SOLVES ENTERPRISE WEB APPLICATION PERFORMANCE CHALLENGE WITH NEW PERFORMANCE SERVER

CONTACT: Heidi Palmer
NorthLight Communications
408-241-7501
hpalmer@northlightcomm.com

Comprehensive software attacks numerous performance problems simultaneously

CUPERTINO, Calif., (March 10, 2003) – Pivia, Inc., the leading provider of Web application acceleration software, introduced its new Pivia Performance Server™. This new software, which includes innovative ‘Express’ technologies, solves the complex problem of web application performance. The new Performance Server is a comprehensive Web acceleration solution that increases performance 10 times or more, requires no enterprise application changes or re-architecting of the Web infrastructure, and is installed in a few hours.

“Enterprise applications suffer from a broad range of Web performance problems. Pivia’s approach analyzes the performance bottlenecks and applies the most appropriate performance-enhancing technologies,” said Neil Selvin, Chairman and CEO of Pivia, Inc. “Unlike point products that only address an individual performance problem, Pivia provides a comprehensive approach that eliminates the guesswork and applies its technologies simultaneously to improve page download performance 10 times or more,” said Selvin.

“In the rush to Web-enable every application under the enterprise sun, performance, usability and maintainability have been the sacrificial lambs,” said Matthew Berk, Senior Analyst at Jupiter Research. “Most companies’ internal Web applications are in disarray. Organizations must first attack poor performance and look for minimally invasive approaches that require as little application modification as possible,” Berk concluded. Enterprise Web application deployments are plagued with poor performance Performance problems compound exponentially as the number of users accessing web applications from remote offices or over low bandwidth connections increases.

Common problems affecting the performance of Web-enabled enterprise applications include:
- First mile problems: such as infrastructure server bottlenecks, obsolete architectures and high overhead for simple operations,
- Mid-mile problems: such as network latency, network congestion and high volume of round-trip page requests,
- Last mile problems: such as low bandwidth connections, high latency connections and non-optimized page design.

The Pivia Performance Server solves first, mid, and last mile performance issues Pivia takes a different approach to solving application performance problems by looking at the entire picture. The Performance Server integrates several innovative “Express” technologies that work together to solve numerous application performance problems. Express Compress™ compresses Web pages without introducing incremental latency resulting in improved response times and reduced bandwidth utilization of 5 – 10x. Express Loader™ eliminates the vast majority of upstream content freshness checks so that page load times and network traffic are dramatically reduced.

Express Connect™ makes efficient usage of the network by dividing the tasks of requesting and receiving objects across more simultaneous connections. Dynamic Application Cache™ reproduces dynamic application behavior to improve performance, increase server capacity and enhance the economics of the application infrastructure.

The Pivia Performance Server includes additional features designed specifically for the enterprise environment, including support for:
- SSL tunneled or terminated with optional re-encryption back to the origin server
- Out-of-the-box support for NTLM authentication
- Authentication Plug-in Architecture for integration with other third-party authentication modules
- Proxy chaining for applications that have objects distributed across many servers

In addition, a new streamlined installation configures the Performance Server and creates basic policies so that companies can reap performance improvements within minutes. Pivia Performance Server improves the ROI of Web-enabled applications The cost of slow web-enabled applications is staggering. When application performance is poor, users resist using the application, productivity is lost, internal support costs rise and the company’s competitive edge is threatened. By increasing the performance of Web-enabled applications, usage and satisfaction increase, and the company improves the ROI of its initial investment.

For example, for just one application such as an employee portal accessed 10 times a day, the productivity cost of waiting 20 seconds per request can be over $340,000 per year per thousand employees. The Pivia Performance Server can decrease the page download time 75% to 5 seconds, saving $260,000 per year.* Multiplying this by the number of applications used throughout an enterprise can produce an enormous benefit to the company.

Pricing and Availability
The Pivia Performance Server is priced starting at $75,000. The Pivia Performance Server is available immediately through Pivia’s direct sales force by calling 1-408-517- 3434.

About Pivia
Pivia, Inc., headquartered in Cupertino, California, provides software that accelerates the performance, and improves the effectiveness, of companies’ Web-enabled applications. Pivia’s software integrates a broad array of performance-enhancing technologies to solve content generation delays, first and last mile performance issues, and constrained bandwidth problems, while lowering the cost of Web operations and minimizing implementation time. Pivia has received funding from Sutter Hill Ventures, Thomas Weisel Venture Partners, Draper Richards and Argus Capital. For more information, visit Pivia’s website at www.pivia.com or call 408-517-3333.

# # #

Pivia, the Pivia logo, Express Loader, Express Compress, Express Connect, Dynamic Application Cache, and Pivia Performance Server are trademarks of Pivia, Inc. All other trademarks are the property of their respective owner.

* ROI calculation based on the following data: Working hours in a day: 8. Fully burdened employee cost: $50K. ‘Without Pivia’ Calculation: 20 seconds * 10 pages * 1000 users = 200,000 seconds = 55.6 hours per day/ 8 hours per day *$50k = $347,000 productivity cost per year. ‘With Pivia’ Calculation: 15 seconds saved per page * 10 pages * 1000 users = 150,000 seconds = 41.6 hours saved per day/8 hours per day * $50K = $260,000 productivity saved/year.

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