STERLING COMMERCE DISHES UP GENTRAN INTEGRATION SUITE TO MICHAEL FOODS
Sterling Commerce Helps Meet Retail Business Integration Requirements
Columbus, Ohio - Oct. 15, 2003 - Sterling Commerce, one of the world`s largest providers of business integration solutions, today announced that Michael Foods, Inc., a leading diversified food processor and distributor, has selected Gentran Integration Suite to conduct business electronically with Wal-Mart and Winn Dixie while leveraging their existing systems and established business processes.
Gentran Integration Suite is a modular software suite designed to provide businesses with a strategic integration platform that can be deployed tactically for B2B and internal integration requirements.
"In our current B2B electronic processes, we are ingrained with Gentran:Server, a solution that allows us to transform and communicate electronic business documents with a diverse trading partner community," said Laura McCarthy, Information Technology Senior Systems Analyst, Michael Foods. "However, recently some of our large customers required us to meet their communication needs with emerging technology standards."
With Gentran Integration Suite, Michael Foods has the flexibility to incorporate existing systems and technology with new integration standards including Web Services, ebXML, Business Process Modeling Language (BPML), and Internet security protocols. In addition, Gentran Integration Suite is designed to support a wide range of application and technology adapters, including popular packages such as SAP, PeopleSoft, Seibel, MQSeries, Oracle AQ and Java Messaging Services.
"By bolting on Gentran Integration Suite to our existing Gentran:Server translator, we continued to use the maps and business rules that were established with our customers and so we saw no disruption in our day-to-day operations," said McCarthy. Michael Foods currently connects with 150 customers via EDI and hopes to expand the number of customers and types of documents that can be exchanged through its use of Gentran Integration Suite.
"We`re seeing a need for manufacturers across the CPG industry to quickly roll out technology that enables them to meet customer and market requirements," said Sam Starr, president and CEO, Sterling Commerce. "With the rapid pace of this conversion, it`s important for them to find a solution that will not only meet their needs today, but also for tomorrow`s business challenges. We`ve worked hard to build a product that will bring immediate ROI as well as long-term direction to their business integration strategy."
About Michael Foods
Michael Foods, Inc. is a diversified food processor and distributor. Its principal subsidiaries include M. G. Waldbaum Co., Crystal Farms Distribution Co., Kohler Mix Specialties, Inc. and Northern Star Co.
About Sterling Commerce
Sterling Commerce, a wholly owned subsidiary of SBC Communications Inc. (NYSE:SBC), is one of the world`s largest providers of business integration solutions. For Global 5000 companies and their customers, suppliers and partners, Sterling Commerce software and services help maximize business performance and improve business metrics through integration of applications, external partner systems and people. With more than 25 years of experience serving more than 30,000 customers in a vast range of industries, Sterling Commerce is a recognized pioneer in electronic commerce through its longstanding expertise in EDI. Today, as customers explore new ways to improve business performance via the Internet, Sterling Commerce continues to innovate its software and services to further the global adoption of e-commerce while offering its customers strategic solutions that leverage existing technology. For more information, visit www.sterlingcommerce.com.
SBC Communications Inc. (www.sbc.com) is one of the world`s leading data, voice and Internet services providers. Through its world-class networks, SBC companies provide a full range of voice, data, networking and e-business services, as well as directory advertising and publishing. A Fortune 30 company, America`s leading provider of high-speed DSL Internet Access services, and one of the nation`s leading Internet Service Providers, SBC companies currently serve 58 million access lines nationwide. In addition, SBC companies own 60 percent of America`s second-largest wireless company, Cingular Wireless, which serves more than 22 million wireless customers. Internationally, SBC companies have telecommunications investments in 25 countries.
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