XPEDITE LAUNCHES CAMPAIGN MANAGEMENT SYSTEM DESIGNED TO MAXIMIZE RESULTS OF TARGETED e-MAIL MARKETING INITIATIVES
New messageREACH® Campaign Management System Helps Strengthen Customer Relationships, Reduce Analysis Time, Automate List Management and Generate Increased ROI.
DMA Annual Conference, Orlando, FL (October 12-14, 2003) – Xpedite (www.xpedite.com), a provider of automated, multimedia messaging services and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK), today announced the launch of its new messageREACH® Campaign Management System. Campaign Management is an end-to-end solution that enables Xpedite customers to measure the ROI of opt-in e-mail campaigns, such as promotions, newsletters, loyalty/acquisition campaigns, invitations, surveys and more.
Xpedite`s integrated, Web-based Campaign Management tools enable customers to manage their permission-based e-mail campaigns right from their desktop, without the need for any additional hardware or software. The tools streamline the entire campaign management process, offering database hosting, list segmentation, cross-campaign comparisons, sequenced messaging, personalization, graphical presentation of results (pie charts, bar graphs, tables), real-time reporting on results, and 24-hour access to stored data and reports.
Campaign Management supports the processing, customization, delivery, bounce handling, and advanced reporting of high volume e-mail campaigns. Additional benefits to customers include the capability to:
•Trigger-based messaging: automatically delivers customized messages based upon external event, such as recipient feedback or specified time intervals
•Dynamic content: targets each customer segment with relevant messages by automatically delivering variable message content based on customer profiles and purchasing behavior.
•List management: builds segmented lists and query collected data based on customer profile information, preferences, purchasing patterns and demographics.
•Tracking: measures campaign ROI with a comprehensive view of recipient behavior from message receipt forward. Campaign Management can assign values to Web pages and track visits, including purchasing behavior and all activity in between. The collected data can be used for highly targeted follow-up campaigns.
•Message Testing: Automatically creates random list samples and control groups to test various campaign elements.
•Database Replication: Syncs customer`s database with Xpedite`s system so that data collected from multiple efforts can be shared across the enterprise.
"As permission-based e-mail gains acceptance as a communications channel between businesses and consumers, our customers are looking for effective ways to streamline the campaign management process," said Lee Provow, president, Xpedite. "Our Campaign Management tools offer an integrated way for companies to target their consumers more effectively while gaining valuable insight into their purchasing behavior. The end result is stronger customer relationships, increased sales, and a higher ROI."
About Xpedite
Xpedite (www.xpedite.com) helps companies manage information distribution to and from their customers through multimedia messaging solutions, including fax, e-mail, voice and wireless services. Similar to the traditional advertising model of using multiple communications channels such as television, radio and print, Xpedite offers customers an integrated approach to efficiently and effectively reach their target audiences. The company`s dynamic service offerings include innovative solutions for high-volume, time-sensitive communications, such as bank statements, billing invoices, subscription renewals, promotional offers, and more. Xpedite processed approximately 2 billion messages in 2001 for a global client base that includes almost half of the Fortune 500, and such industry leaders as Boeing, Bank One, JP Morgan Chase, Marriott, Merck, Morgan Stanley, Nippon Life Insurance, and Xerox. Xpedite is a business unit of Ptek Holdings (NASDAQ: PTEK; www.ptek.com) and has sales offices in 30 locations throughout the United States and 25 international offices in 18 countries.
About Ptek Holdings, Inc.
Ptek Holdings, Inc. (NASDAQ: PTEK) is a leading provider of enhanced multimedia group communications services to the global enterprise marketplace. These solutions, which include conferencing, Web collaboration and messaging, are marketed under the Premiere Conferencing and Xpedite brand names.
Ptek Holdings corporate headquarters is located at 3399 Peachtree Road NE, Atlanta, GA 30326. Additional information can be found at www.ptek.com.
Contact:
Brett Gold
Environics Communications
203-325-8772, ext. 16
bgold@environics-usa.com
Back...
