JENSON USA SELECTS COMMERCIALWARE`S CROSS-CHANNEL RETAIL SOLUTIONS
Direct Marketer To Take Advantage Of CommercialWare`s Ecometry Replacement Program; Migrates From NT/SQL Solution to IBM iSeries
Natick, Mass – March 10, 2003 - CommercialWare Inc., the leading provider of cross-channel commerce infrastructure software, today announced that Jenson USA, a direct marketer of premium mountain biking accessories, selected CommercialWare`s cross-channel retail solutions to better service its customers, as it becomes a true cross-channel retailer. In addition, Jenson USA is one of the customers to take advantage of CommercialWare`s Ecometry Replacement Program by migrating from Ecometry`s NT/SQL-based solutions to CommercialWare`s IBM iSeries-based.
By providing the infrastructure for an integrated solution, Jenson USA has turned to CommercialWare for its order management, customer service, fulfillment, analytics and integration applications. Jenson USA has selected CommercialWare`s CWDirect product suite to support orders from both the Internet and catalog. In addition, the direct marketer is using CWData to turn its multi-channel transactions into business intelligence, and CWIntegrate to closely integrate CommercialWare`s suite with other core applications in the enterprise.
Jenson USA, which was founded ten years ago by President and CEO, Mike Cachat -- a competitive racer who spent his off hours tuning up his bikes and those of his friends -- sells bikes and accessories via a quarterly catalog, a Web site, and later this year, through its first retail store. CommercialWare`s CWDirect will help Jenson USA expand its business by streamlining business processes, such as order management, fulfillment and inventory as well as enhancing customer service.
Jenson USA is one of the several customers who will migrate from Ecometry`s suite to CommercialWare`s via the Ecometry Replacement Program. This program was designed for dissatisfied users of Ecometry`s software running on the soon to be discontinued HP3000 systems or any other platform. The program offers special conversion pricing packages that includes aggressive discounted license and hardware fees and an affordable, defined services conversion methodology.
"It is our goal to expand our business into a cross-channel organization that includes Internet, mail order catalog and retail store presences," said Mike Cachat of Jenson USA. "We believe that CommercialWare`s products will help us achieve our goal by allowing us to streamline operational efficiencies in the most productive and cost effective manner available while providing us with the tools to increase customer satisfaction."
Jenson USA also will utilize CWData, a solution that extracts data from CWDirect with minimal technical investment and allows end users to analyze data and identify trends. CWData will allow Jenson USA to gain visibility into critical information enabling the company to make better strategic business decisions.
Additionally, Jenson USA will utilize CWIntegrate, a solution that will allow seamless integration from CWData to existing retail applications. CWIntegrate will position Jenson USA to extend CommercialWare`s suite of products in the future by mapping and translating data into appropriate formats and supporting multiple industry standard protocols.
"We are proud to provide Jenson USA with a comprehensive solution that will not only support their current business practices, but will enable them to achieve their growth plans for cross-channel commerce," said Donny Askin, CEO, CommercialWare. "By taking advantage of CommercialWare`s multi-product offerings that are the best the market has to offer, Jenson USA is taking the necessary steps to successfully service their customers in a cross-channel environment."
About Jenson USA
Jenson USA has become the market leader in high end custom bikes and accessories. Located in Ontario, California, Jenson USA has celebrated 10 years of growth and service to the cycling community. With their purchasing power they are able to buy in large quantities and pass the savings onto their customers. Their purchasing power along with providing the customer the service they expect has become a successful model and generates double digit growth year after year. To learn more about Jenson USA, please visit www.JensonUSA.com.
About CommercialWare
CommercialWare is the leading developer of software products that offer cross-channel functionality to retailers and direct marketers seeking to optimize transactions from all customer touch points. CommercialWare`s comprehensive portfolio of products will provide cross channel infrastructure linking all aspects of the transaction lifecycle through point of sale and back office, order management, fulfillment, customer service, collaboration, and analytics applications. CommercialWare, the brand in cross channel retail, offers a confluence of solutions that power more than 100 leading retail brands, including Abercrombie and Fitch, Starbucks, Party Land, Brooks Brothers, J.Jill, Ritz Camera, Jos A. Bank, and Patagonia. For more information, visit CommercialWare at www.commercialware.com.
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