Quigo boosts HP`s ROI with FeedPoint Search Engine Marketing solution; introduces ROI tracking in time for the holiday shopping season
With only 70 shopping days until Christmas, Quigo integrates ROI tracking to provide actual cost-to-sales ratios and ROI optimization for FeedPoint`s search engine marketing customers
NEW YORK, NY — October 13, 2003 — Quigo Technologies Inc., a leading developer of proprietary search solutions for online contextual advertising, search engine marketing and business intelligence, announces the addition of ROI tracking and analysis to the FeedPoint™ search engine marketing solution. The integration of ROI analysis provides actual cost-of-sales data, enabling customers to evaluate their search marketing campaigns` performance according to keywords, product pages, search engines or many other sales variables.
Quigo`s FeedPoint is a turn-key Search Engine Marketing (SEM) solution that delivers qualified traffic from search engine queries directly to the relevant product page of leading e-commerce sites. First, Quigo`s dedicated SEM team identifies key product parameters, such as product, price, description, etc., from a sample of product pages. Utilizing proprietary technology, FeedPoint then remotely and automatically extracts all relevant product information from all other product pages.
Next, the FeedPoint system generates relevant keywords for all pages using Quigo`s patent-pending semantic algorithms. Quigo`s SEM team works with FeedPoint clients to develop the most effective titles and descriptions that appear in the search engine results when a prospective customer searches. Finally, the extracted product information, keywords, product titles and descriptions are submitted via a feed to all the leading search and shopping engines. Once a search engine campaign is live, Quigo`s SEM team continuously optimizes keywords, product titles and descriptions to maximize each customer`s ROI.
"Quigo promised that they would improve our search engine marketing ROI and they delivered," said Mark Eddings, Internet Manager in HP`s Americas eBusiness Web Merchandising unit responsible for HP`s Small and Medium Business market. "Their efforts have resulted in highly qualified traffic directly to our product pages. Quigo provides HP with a cost-to-sales ratio below 1% - meaning that for every $1 HP spends on marketing through Quigo-powered search, we generate more than $100 in revenue."
"Quigo`s results are made possible by a dedicated, service-driven and knowledgeable SEM team that understands search engine marketing and how the various search engine properties operate. The Quigo team uses proprietary search engine marketing technology for information extraction, XML feed generation, optimization and keyword development, which results in a better ROI for HP," added Eddings.
Quigo`s proprietary technology powering FeedPoint enables crawling of dynamic web pages, extracting information from these pages and restructuring it into visible search engine feeds. In addition, Quigo`s semantic keyword discovery algorithms are used for matching highly relevant keywords to each web page. Quigo also utilizes the crawling, extracting and restructuring technology in the IntelliSonar™ business / government intelligence gathering solution, whose clients include the US Department of Defense. Quigo`s AdSonar™ contextual advertising solution, utilizing semantic keyword discovery algorithms, has been licensed by Overture.
"With the holiday season approaching, the addition of ROI tracking to Quigo`s FeedPoint offering adds an important layer of accountability on top of the superior results we have delivered to our customers including HP," said Quigo CEO Michael Yavonditte. "Quigo brings e-commerce companies and SEM agencies a dedicated team that understands the dynamics of the industry. FeedPoint provides "seamless" on-going optimization across product SKUs, search engines and keywords/product descriptions to continuously maximize customer ROI, allowing our clients to focus on managing results instead of internal feed development."
About Quigo
Quigo Technologies, Inc., develops proprietary search solutions that facilitate online contextual advertising, search engine marketing and business intelligence gathering. With seven patents pending, Quigo powers technology for Deep web crawling, information extraction and keyword discovery, based on advanced machine learning and semantic algorithms. These technologies form the basis for Quigo`s three product offerings: AdSonar™, a contextual ad serving platform for online publishers; FeedPoint™, a search engine marketing solution for advertisers and search engine marketing agencies; and IntelliSonar™, an information retrieval and extraction platform for business and governmental intelligence.
Quigo delivers easy-to-use, revenue-driving search solutions to customers including HP, PC Mall, eCost, Advertising.com, iCrossing, the US Department of Defense and Overture. For more information, please visit www.quigo.com or call 1-866-333-7932.
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