Rentrak Signs Borders to Use Calendar Essentials™ in Book, Movie and Music Marketing Programs
Calendar Essentials™ to Allow Borders to Plan Marketing Activities Based on Reliable and Accurate Market Data at Local, Regional and National Level
PORTLAND, Ore., Oct. 13 -- Rentrak Corporation (Nasdaq: RENT) today announced that it has licensed its Calendar Essentials™ software services to Borders Inc., a subsidiary of Borders Group Inc. (NYSE: BGP), which is a leading global retailer of books, music and movies operating more than 1,200 Borders and Waldenbooks stores.
Executives and managers at Borders will use Calendar Essentials™ to quickly access the key business intelligence information they need to make fast, well-informed decisions about scheduling and implementing marketing campaigns, scheduling and buying advertising, planning promotions and staffing their businesses.
"In today`s business where timing is everything, a marketer`s message must penetrate a maze of competing media and connect with consumers at the best possible moment to achieve the desired response," said Chris Roberts, senior vice president of sales and marketing at Rentrak. "We are very pleased that Borders recognizes the value of Rentrak`s Calendar Essentials™ as an essential tool, delivering a broad array of information and analysis, to help them plan their marketing campaigns to coincide with other events that are happening concurrently in their consumers` lives."
"Borders is excited to forge a new relationship with Rentrak," said Carol Mjoseth, director of marketing at Borders Group. "Using Calendar Essentials™, Borders will stay ahead of competition by having a better sense of current and future market trends, allowing us to maximize our marketing efforts and increase their impact."
Calendar Essentials™ offers comprehensive, real-time national and local calendar information that can directly impact marketers` decisions on the timing of new product launches, marketing campaigns, advertising, promotions, purchasing and staffing.
Census demographics
• Complete K-12 and college school schedules at the national, market, and district level including census data
• Event calendars covering sports, holiday and local events in major markets
• Weather information, including 7-day forecasts and 12-month historical reports
• Release dates for movies, videocassettes, DVDs and video games
Calendar Essentials™ is an integral part of Rentrak`s Essentials™ suite of business intelligence products. Rentrak delivers robust, comprehensive business intelligence packages customized for the entertainment industry. Clients using Essentials software are able to instantly analyze and interpret their own business data to identify trends, as well as track their performance against the broader business sector in which they operate.
About Rentrak Corporation
Rentrak Corporation, a Portland, Oregon-based information management and business intelligence company, is the developer of the Essentials™ suite of information management products that are used by clients in the media, entertainment, retail and manufacturing industries. Through the specialized vertical market editions of the Essentials web-based applications that are customized to the needs of each licensee, marketers are able to collect, manage and analyze detailed point-of-sale and supply chain data on a real-time basis. The Essentials™ suite of services offers bottom-line enhancing and competitive advantages to executives by providing timely and actionable insight into both their own company`s performance, as well as perspective from access to aggregated industry-wide data. For further information, please refer to Rentrak`s corporate Web site at www.rentrak.com.
About Borders Group
Borders Group Inc. is headquartered in Ann Arbor, Mich., and employs 32,000 people worldwide, operating over 425 Borders domestic superstores; 36 international Borders stores, located primarily in the U.K. and the Pacific Rim; 36 Books etc. stores throughout Great Britain; and approximately 755 Waldenbooks stores in malls across America. Teamed with Amazon.com, the company also offers online shopping through Borders.com (www.borders.com) and Waldenbooks.com (www.waldenbooks.com). More detailed information on the company is available at www.bordersgroupinc.com. Information regarding Borders store locations, in-store events and title reservation is available through www.bordersstores.com.
Safe Harbor Statement
When used in this discussion, the words "anticipates," "expects," "intends" and similar expressions are intended to identify forward-looking statements. Such statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Additional risk factors that could affect Rentrak`s business are described in Rentrak`s March 31, 2003 annual report on Form 10-K, and subsequent quarterly reports, filed with the Securities and Exchange Commission.
Statements about potential future industry trends are forward-looking, subject to risks and uncertainties, and actual results may differ materially. Readers are cautioned not to place undue reliance on these statements, which speak only as of the date of this press release and include many factors that are outside the direct control of Rentrak. The inclusion of any statement in this release does not constitute a suggestion by the company or any other person that the events or circumstances described in such statements are material. The company does not undertake to publicly update or revise these forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied in this release will not be realized.
Contact:
Media
Rogers & Cowan
Sallie Olmsted
+1-310-201-8824
solmsted@rogersandcowan.com
Brian Gawron
+1-212-445-8367
bgawron@rogersandcowan.com
Investors
Pondel Wilkinson Parham
Ron Parham
+1-503-924-1985
rparham@pondel.com
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