Little Tikes Selects ForeSee Results For Online Customer Satisfaction Measurement
Sarah Allen, 202-535-7800
sallen@kearnswest.com
ANN ARBOR, MI (March 11, 2003) – The Little Tikes Company, a leading manufacturer and marketer of durable and imaginative children’s products, today announced it has selected ForeSee Results for online customer satisfaction management and measurement of its informational website.
Jason Moore, Internet marketing manager with Little Tikes, says that ForeSee Results was chosen because of its ability to provide precise, actionable insight on web customer satisfaction. Going beyond clickstream analysis, ForeSee Results is able to predict how satisfaction levels with various website elements will affect future behaviors such as the likelihood to purchase again, return to the site, or recommend it to a friend.
“We’re always looking for ways to improve our site,” said Moore. “It’s crucial to us that our customers see our website as a valuable resource—ultimately we are here to provide a positive customer experience.”
By employing a methodology used at the University of Michigan for the American Customer Satisfaction Index, ForeSee Results captures statistically reliable data that is used to predict the behaviors and satisfaction levels that will result from changes and enhancements to an e-business website.
“As we’re deciding on web improvements or changes, it’s important that we don’t get tunnel vision and rely only on internal analysis,” added Moore. “ForeSee Results gives us the quantifiable data we need to prioritize changes and improvements. In some cases, ForeSee Results has scientifically validated what we had already suspected; but in other cases, they have given us some new and valuable information about what out site visitors want. ”
“There’s no doubt that Little Tikes is the premier manufacturer of high-quality, durable, fun children’s products,” said ForeSee Results CEO and online customer satisfaction expert Larry Freed. “Understanding how the company can influence and satisfy site visitors ensures that it will get maximum value out of its website and remain an industry leader.”
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and specializes in converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results has developed a model that scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors like likelihood to purchase, return to the site, or recommend the site to a friend. ForeSee Results, a privately held company co-founded by Compuware Corporation and CFI Group, is located in Ann Arbor, Michigan and on the web at www.foreseeresults.com.
About Little Tikes
The Little Tikes Company, founded in 1970, is a Hudson, Ohio-based multi-national manufacturer and marketer of high-quality, innovative children`s products. The world`s largest rotational molder and a Newell Rubbermaid company, Little Tikes employs more than 2,000 associates around the world. For more information, visit www.littletikes.com.
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