EasyAsk Customer Talbots Lauded for Superior Site Search Effectiveness in Independent Study
Contact:
Akemi Tinder
781-455-8250
akemi.tinder@rfbinder.com
Allen Bonde Group Recognizes Talbots As One of the Search
Study’s Top Performers in Customer Self-Service
LITTLETON, MASS. – March 13, 2003 – EasyAsk, a market leader in information access software, and the only provider of Synchronized Search and Navigation™, today announced that Talbots, a leading specialty retailer, cataloger, and e-tailer of classic apparel for women and children, has been recognized by Allen Bonde Group (ABG) for providing superior search capabilities on its Web site (www.talbots.com).
Talbots received top honors for its user-friendly search in a study conducted late last quarter by ABG, a market research and consulting firm located in Wellesley Hills, Mass. In that study, ABG analysts evaluated the online search capabilities of 57 leading retailers, ranking them according to their responses to three uniform natural-language queries. According to ABG, Talbots was one of only three sites that answered all three queries correctly and was considered one of the six “best” sites overall.
Talbots uses EasyAsk search technology to assist online visitors in locating merchandise and information. Powered by a natural-language query engine, EasyAsk provides shoppers with a flexible search tool that returns only precise, relevant results.
According to Bob Alperin, president and CEO of EasyAsk, “EasyAsk has concentrated on developing search capabilities that offer unparalleled support for providing the optimal customer experience, from the initial query through search results and navigational guidance. We’re delighted with the level of recognition given to Talbots, one of our many customers who have chosen to implement our intuitive and unique approach to search, and we feel that this simply underscores the inherent value that EasyAsk brings to online retailers. We hope to see more EasyAsk customers in retail, financial services, manufacturing, health care and the government arenas experience the same type of recognition from their respective industry experts who specialize in usability and customer experience.”
About EasyAsk
EasyAsk is a leading provider of intuitive and precise information access solutions that empower enterprise users to quickly find and retrieve critical business information. Powered by a unique linguistic capability, EasyAsk’s Synchronized Search and Navigation platform accesses both structured and unstructured data, intelligently interpreting users’ queries to find accurate and complete results with unprecedented efficiency. Leading retail, financial services and business-to-business companies such as Lands’ End, Siemens Medical Systems (SMS) and Glaxo SmithKline use EasyAsk’s technology. In addition to dozens of direct customers, over 100 companies have acquired EasyAsk’s core technology. Strategic partners include IBM—where EasyAsk is a preferred provider of IBM’s WebSphere Commerce Group—and SAIC. Leading investors include Sigma Partners and Flagship Ventures. EasyAsk is headquartered outside of Boston with sales and support offices throughout the U.S., as well as internationally in London, Brussels and Spain. For more information, please visit our website at www.easyask.com or contact us at 1-800-425-8200.
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