Experian Launches ContactBuilder
Web-Based Solution Seamlessly Integrates Online and Offline Marketing
COSTA MESA, Calif., Oct. 13 -- Experian(R), a global business solutions company, today announced the launch of its innovative web-hosted solution, ContactBuilder(SM) the only single-source system for acquiring, verifying and managing web-based customer information.
The ContactBuilder system provides closed-loop handling of information captured across online and offline channels and leverages Experian`s data management, offline fulfillment capabilities and e-mail marketing technology to help marketers acquire new customers, build stronger customer relationships, and improve the speed of communications.
"In today`s competitive landscape, marketers must capitalize on every chance they have to open a dialogue with their customers, ContactBuilder offers an instantaneous exchange of information so relationships can be developed, customer intelligence can be acquired and relationships built," said Scott Worthem, vice president and general manager of Experian`s eMarketing Services group. "From turnkey fulfillment to information verification and email confirmation, ContactBuilder increases customer satisfaction, reinforces brand messages and controls costs."
As companies continue to look for ways to increase efficiencies and invest in technologies that improve their customer experience, Experian`s ContactBuilder delivers results by connecting communication channels with each customer. Traditionally, marketers have had to use multiple sources to respond to web-based customer inquires including non-automated procedures that required multiple steps and business partners. With ContactBuilder the cost to capture customer information, house, enhance and cleanse that information, and immediately respond to customer inquires has been significantly reduced.
About Experian
Experian provides strategic support to organizations around the world. It helps its clients target, acquire, manage and develop profitable customer relationships. It does this by combining its advanced decision support and outsourcing services with information on consumers, businesses, motor vehicles and property. Experian works with more than 40,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Millions of consumers rely on Experian`s consumer credit services to meet their financial management needs. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, Calif. It has a 175-year history and unbroken sales growth over the past 22 years. Its 13,000 people support clients in more than 60 countries. Annual sales exceed $1.9 billion.
For more information, visit the company`s Web site at www.experian.com.
Contact:
Matthew Besler
Experian
+1-224-698-4415
Matthew.Besler@experian.com.
Source: Experian
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