Experian Launches Strategy Reporting StudioSM New software product launch provides high-speed, ad hoc reporting and data mining
Contact:
Susan Henson
Public Relations
714 830 5129
susan.henson@experian.com
Costa Mesa, Calif. – March 13, 2003 – Experian®, a global business solutions company, today announced the launch of Strategy Reporting Studio, the advanced analytical database and reporting component of its Strategy ManagementSM suite of acquisition and customer management solutions.
In addition to monitoring scorecard accuracy and measuring portfolio performance, Strategy Reporting Studio provides data mining capabilities unmatched by traditional reporting software. The product’s sophisticated tools harness historical data for use as a guide to strategic decisioning. The software is designed for new business, customer management, collections and other credit applications.
Business Intelligence is a critical element for any organization in today’s competitive market and analytical reporting is the cornerstone. Reporting can be utilized to ensure compliance, measure performance, design and modify decision strategies, predict future behavior and understand competitive trends. Standardized reports, covering all stages of the Customer Life Cycle, are included with Strategy Reporting Studio, along with the option for customized reports.
Strategy Reporting Studio has virtually no size limitations, providing full sample analysis. The software is user-friendly, enabling point-and-click and drag-and-drop desktop functions to run reports, filter data, pull samples and view data. The easy-to-use nature of the software reduces the reliance on an organization’s programming resources. The system provides multi-user access and generates presentation worthy charts and graphs. Strategy Reporting Studio has the capability to pull millions of records in a matter of seconds.
“Strategy Reporting Studio is currently the most powerful reporting tool in the industry,” stated Steve Darsie, vice president delivery, development and operations, Experian Decision Solutions. “We’ve had great success using it as an analytical datamart and reporting engine for Portfolio Management Package, Experian’s account management and collection ASP solution.”
Strategy Reporting Studio is a powerful Business Intelligence tool that allows an organization to quickly and easily understand its environment – increasing profitability and competitive advantage.
About Experian
Experian® provides strategic support to organizations around the world. It helps its clients target, acquire, manage and develop profitable customer relationships. It does this by combining its advanced decision support and outsourcing services with information on consumers, businesses, motor vehicles and property. Experian works with more than 40,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Millions of consumers rely on Experian`s consumer credit services to meet their financial management needs. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, Calif. It has a 175-year history and unbroken sales growth over the past 22 years. Its 13,000 people support clients in more than 60 countries. Annual sales exceed $1.5 billion.
For more information, visit the company`s Web site at www.experian.com.
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