Press Contacts:
Steve O’Brien
Fireclick, Inc.
415.591.8412
steve@fireclick.com
Kirem Weers
Sterling Hager, Inc.
650.917.7604
kirem@sterlinghager.com
Large e-Tailers Use In-Depth ROI Analysis to Manage Paid Search Campaigns
Mountain View, CA – March 17, 2003 – Fireclick, a provider of comprehensive easy-to-use Web analytics solutions, today announced its newest hosted Neflame service, Netflame Enterprise – designed to serve as merchandising executives’ primary tool for measuring Website effectiveness and making improvements to increase revenue.
With this release, Netflame is now available in three distinct service levels to meet the needs of more online businesses. Netflame Enterprise provides an upgrade for the basic Netflame and Netflame Plus service levels. Netflame Enterprise provides online marketers with sophisticated merchandizing analysis, such as per-product conversions for the entire site, geographic tracing of site visitors (country, region, and city), and visitor segmentation capabilities. Its most important feature, though, is advanced campaign tracking that allows marketers to track the revenue and ROI associated with various marketing campaigns (e-mail, paid search, banner ads) down to the individual keyword level. With Netflame, online marketers no longer need to rely on third-party measures of click-through-rates, impressions, or e-mail "opens," they can see the actual conversions and revenue for each campaign themselves.
"Fireclick’s Netflame service is used by some of the nation’s largest retailers, ranging from Ann Taylor to Radio Shack to Woolrich," stated Ram Srinivasan, President and Chief Executive Officer of Fireclick. "Operating in a razor-thin margin environment necessitates sales and marketing efficiency, with an close eye on CPA (cost per acquisition). Our commitment to provide a sophisticated analytics tool with unparalleled ease of use is based on the market imperative to provide actionable, tactical pay for performance metrics."
"Netflame Enterprise is an essential tool for our marketing department," stated Rich Atlas, Director of Direct Mail and E-commerce Marketing at Venus Swimwear. "The array of reports we can build, with such specific detail, provides a powerful and easy-to-use reporting tool for planning and executing marketing initiatives as well as analyzing ROI."
Netflame Enterprise Proves that Online Success is in the Details
Netflame Enterprise brings the following exclusive features to the Netflame suite:
- Advanced Campaign Tracking: Campaign Tracking reports allow marketers to track the ROI of every marketing expense. Keyword purchases, e-mail blasts, affiliate programs and more can all be tracked separately and ranked by response rate, conversion rate, total revenue generated and overall ROI.
- Product Detail: Netflame’s Merchandizing Analysis reports allow online retailers to compare performance across product lines, from product categories and sub-categories down to the SKU level. With Product Detail reporting, tracking thousands (or tens of thousands) of SKUs reveals detailed information for each and every product purchases including views, conversions, revenue, added-to-cart, removed-from-cart, and abandonment.
- Geographic Tracing: Geo tracking reports provide details about the physical location of site visitors - down to country, US region, or US metropolitan area - in order to better tailor offerings and even rethink offline-marketing strategies. Netflame’s geo tracking technology is enabled through a partnership with Digital Envoy, Inc.
- Segmentation: Netflame Enterprise customers have the flexibility to track different segments of the visitor population separately. Segmentation allows site operators to view real time and historical data for any specific, definable visitor segment, including repeat purchasers, visitors from an affiliate site or respondents to a marketing promotion.
Netflame Enterprise includes all previously available Netflame offerings, including the following "industry unique" feature:
- SiteExplorer: Site Explorer is a browser plug-in that superimposes small blue-purple "bubbles" on the actual Web page so that popular (and unpopular) paths are instantly obvious.
Netflame for Web Analytics
Netflame, Netflame Plus and Netflame Enterprise are a hosted application service for Web analysis which requires no hardware or software deployment. Netflame has helped leading retailers such as Lillian Vernon, Bed, Bath & Beyond, Tower Records, FAO Schwarz, Blair, American Eagle Outfitters, Patagonia, Venus Swimwear, Vivre and many others improve their Web sites and achieve success online.
Netflame Enterprise is deployed as a hosted solution, pricing starts at $3,000 per month. Netflame Enterprise is available to all Netflame and Netflame Plus customers for an additional fee. For more information, or for a free 15-day trial of Netflame Enterprise, please contact salesinfo@fireclick.com
About Fireclick
Funded by Cisco Systems, Atlas Venture and Menlo Ventures, Fireclick provides a comprehensive yet –easy-to-use Web analytics solution that enables online businesses to improve overall operating results. By providing e-businesses with real-time actionable information about their customers, Fireclick’s flagship offering, the Netflame™ application service, helps create a better experience for site visitors. Online businesses are rewarded with more site traffic, increased revenues and greater profits. Visit them at www.fireclick.com.
Fireclick and Netflame are registered trademarks of Fireclick, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
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