FINDWHAT.COM ANNOUNCES ADANALYZER - SECTOR’S FIRST PROPRIETARY ROI TOOL
Company Contact: Karen Yagnesak
FindWhat.com
239-561-7229
KarenY@FindWhat.com
First in Industry to Develop a Proprietary Analytical Solution for Advertisers of All Sizes
FORT MYERS, FL - March 18, 2003 - FINDWHAT.COM (NASDAQ: FWHT), a leading developer and provider of performance-based marketing services for the Internet, today announced the launch of a powerful new analytical tool - AdAnalyzer™ - which is available to all of FindWhat.com’s advertisers.
AdAnalyzer is a robust post-click analytical tool that gives advertisers complete control over the success of their online advertising campaign with FindWhat.com by showing the actual return on investment (ROI) by keyword and by campaign. By inserting a simple tag provided by FindWhat.com on various pages of an advertiser’s website, AdAnalyzer generates data on page views, conversion rates, and ROI. AdAnalyzer tracks these statistics on an anonymous basis and does not amass information about specific individuals’ behavior.
FindWhat.com has always focused on providing industry-leading returns on investment for its advertisers. By creating this special analytical tool in-house, based on feedback from advertisers, FindWhat.com now allows its advertisers to understand exactly how well the FindWhat.com Network performs. "FindWhat.com is the first in the industry to develop a tool to help its advertisers to directly and easily see the ROI obtained by their keyword-targeted, pay-per-click advertising," stated Craig Pisaris-Henderson, chairman and CEO of FindWhat.com. "By developing AdAnalyzer, we can pinpoint for our advertisers how to maximize their FindWhat.com campaigns right down to the actual keyword that delivers the best return. Best of all, AdAnalyzer is easily implemented by any size advertiser, continuing our commitment to offer the highest quality service to online marketers, regardless of the size of an advertiser’s budget."
If you would like further information on how AdAnalyzer can help your business maximize its return on investment, contact Karen Yagnesak at KarenY@FindWhat.com or 239-561-7229.
About FindWhat.com‚
FindWhat.com operates online marketplaces that connect the consumers and businesses that are most likely to purchase specific goods and services with the advertisers that provide those goods and services. Online advertisers determine the per-click fee they will pay for their advertisements, which FindWhat.com and its private-label partners such as Terra Lycos’s Lycos.com and HotBot distribute to millions of Internet users. The FindWhat.com network includes hundreds of distribution partners, such as CNET’s Search.com, Excite, Webcrawler, NBCi, MetaCrawler, Dogpile, and Go2Net. Advertisers bid against each other for particular keywords or phrases through an open, automated, bid-for-position system, where the advertisement of the website with the highest bid appears first, with all other advertisers listed in descending bid order. This cost-effective, pay-for-performance model allows Web advertisers to pay only for those prospects who click-through to their sites, and increase their potential for exposure through the millions of advertisements distributed throughout the network per day. More information on FindWhat.com is available on the Company’s website at http://www.FindWhat.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan", "intend", "believe", "project", "guidance", "estimate", or "expect", or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com`s reports filed with the U.S. Securities and Exchange Commission. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com`s actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.
Registered Trademark of FindWhat.com
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