WebSideStory Launches New User Group Series To Help Clients Achieve Best Practices In Online Marketing

Inaugural HitBox Client Forum Kicks Off April 3-4 in Sunny San Diego

(SAN DIEGO, CA - March 19, 2003) - WebSideStory, Inc. (www.websidestory.com), the creators of HitBox®, the de facto standard for online marketing analytics and optimization, today announced the launch of a new user group series to help HitBox clients achieve best online business practices. The inaugural event, called the HitBox Client Forum (www.hitbox.com/forum), will be held April 3-4 at WebSideStory`s headquarters in San Diego. Additional forums will be held quarterly.

Each forum brings together a select group of HitBox clients to share best practices for online marketing optimization and to network with peers from leading companies in e-commerce, publishing, travel and insurance. The two-day agenda for the first event includes presentations; informal meetings with WebSideStory executives; discussion panels for clients to share their thoughts about current HitBox services and influence future upgrades; and customer-presented case studies highlighting innovative applications of HitBox intelligence that increase online marketing ROI.

WebSideStory will also host several networking events, including dinner at an exclusive beachside resort overlooking the Pacific Ocean.

"This event will allow our clients to immerse themselves in best practices for online marketing optimization, while also giving them a chance to network with industry leaders and peers," said John Hentrich, president and CEO of WebSideStory. "We look forward to hosting many HitBox forums over the next several years."

WebSideStory`s HitBox services ( www.hitbox.com) help businesses optimize the performance of their online presence by providing actionable, real-time information about visitor and customer behavior. The services help customers accurately measure the ROI of their marketing campaigns, increase customer conversion rates, pinpoint online revenue-enhancing opportunities and streamline online customer support. WebSideStory pioneered the outsourced method of Web analytics in 1996 with the introduction of its HitBox technology. Some of the most recognizable companies in the world use HitBox to optimize their online marketing initiatives. Select HitBox customers include Best Buy, Brooks Brothers, Casual Corner, CBS SportsLine.com, Cisco Systems, Hawaiian Airlines, Motorola, Northwest Airlines, Pitney Bowes and Skechers.

For more information about attending HitBox Client Forums, please visit www.hitbox.com/forum or call 858-546-0040 ext. 447.

About WebSideStory
Founded in 1996, WebSideStory is the creator of HitBox, the de facto standard for online marketing optimization. HitBox helps businesses optimize the performance of their online marketing, e-commerce and customer support initiatives by providing detailed, real-time information about online visitor and customer behavior. Select HitBox customers include Accenture, Adobe, AdvancePCS, Best Buy, Brooks Brothers, CBS SportsLine.com, Enterprise Rent-A-Car, LexisNexis, Northwest Airlines, Skechers and Taylor Made-adidas Golf. Aberdeen Group, Forrester Research and META Group have all recognized WebSideStory as the market leader for outsourced Web analytics. Recent accolades include Deloitte & Touche`s Fast 500 Award, recognizing the fastest growing technology companies in the nation; PC Magazine`s Editors` Choice Award for best Web visitor analysis service; eWeek`s and PC Magazine`s Innovations in Infrastructure (i3) Award; and the DM Review 100 Award, an annual reader ranking of the nation`s top business intelligence, CRM and analytics vendors. WebSideStory has also been named as one of the top 20 ASPs in the world by ASPNews.com. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: press@websidestory.com. Web: www.websidestory.com. WebSideStory and HitBox are registered service marks of WebSideStory, Inc. Other trademarks belong to their respective owners.