JC Whitney drives home new site design and customer service changes
JC Whitney is adding several new design changes to JCWhitney.com and beefing up customer service in a drive to generate more business. The design changes include larger images and improved navigation.
“Browsing for parts and accessories has never been simpler,” contends e-commerce creative manager Michael Hill. “On our product listing page, customers can hover over the product image to learn more about it. When viewing product details, the customer can browse the entire category without the annoying process of moving in and out of different screens. They can stay on the same page.”
Along with the updated site design, JC Whitney, No. 97 in the Internet Retailer Top 500 Guide to Retail Web Sites, launched its “100% Satisfaction” campaign. If a customer finds a better price at a competing web site or catalog, JC Whitney will match it. If customers have a problem with a product, they can return the item within 90 days for an exchange or refund. “This is a relaunch of the JC Whitney brand on the Internet,” says JC Whitney president Larry Marmon. “At the core of our success is customer satisfaction. Based on customer feedback, we want to respond quickly to their needs and exceed expectations in the process.”
As a part of a major web site redesign in 2005, JC Whitney expedited site search and streamlined its shopping categories and product pages to make it easier to shop an online inventory of more than 100,000 items that fit more than 6 million different vehicles. “Our enormous investment in product data demonstrates our commitment to provide customers with products that are guaranteed to fit their vehicle,” says Geoff Robertson, vice president of e-commerce.
Back...
