1-800-FLOWERS.COM(R) Selects Hitwise As Online Competitive Intelligence Service of Choice
NEW YORK, Oct. 23 -- Hitwise, the world`s leading online
competitive intelligence service, today announced that
1-800-FLOWERS.COM(R), a leading multi-channel retailer of thoughtful gifts for
all occasions, recently selected Hitwise as its online competitive
intelligence service of choice.
As one of the most recognized brands in gift-retailing and one of the most
highly trafficked online retail sites, 1-800-FLOWERS.COM(R) provides a broad
range of unique gifts including flowers, plants, gift baskets, gourmet foods
and more to customers around the world. The Hitwise service, based on data
collected from a sample size of 10 million U.S. Internet users, provides
1-800-FLOWERS.COM(R) with the ability to access daily information on how
Internet users interact with over 450,000 websites across 160 industry
categories. This intelligence allows 1-800-FLOWERS.COM (R) to identify
opportunities in areas such as customer acquisition and retention, search
marketing, and benchmarking performance versus the competition.
"We selected Hitwise over other Internet measurement tools for its ability
to provide industry and competitive information on a timely basis," said Chris
Barca, Senior Marketing Manager of 1-800-FLOWERS.COM(R). "Hitwise offers an
innovative approach to measuring a large sample, and they provide an intuitive
interface that allows us to understand visitors` interaction with our website
and the competition, easily."
About Hitwise:
Hitwise is the world`s leading provider of online competitive intelligence
services. Each day, Hitwise monitors how more than 25 million Internet users
interact with over 450,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides
marketers with timely and actionable marketing insights on how their online
presence compares to competitive websites. Companies use this information to
maximize the return on their online investment, in efforts such as affiliate
programs, search marketing, online advertising, content development and lead
generation.
Hitwise collects Internet usage information via a combination of ISP data
partnerships and opt-in mega panels, and complies with local and international
privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997,
Hitwise is a privately held company, headquartered in Melbourne, Australia and
operates in the USA, UK, Australia, New Zealand, Hong Kong and Singapore.
ABOUT 1-800-FLOWERS.COM(R)
For more than 25 years, 1-800-FLOWERS.COM has helped millions of customers
connect to the people they care about with a broad range of thoughtful gifts,
award-winning customer service and its unique technology and fulfillment
infrastructure. The Company`s product line -- including flowers, plants,
gourmet foods, candies, gift baskets and other unique gifts -- is available to
customers around the world via: the Internet (http://www.1800flowers.com); by calling
1-800-FLOWERS(R) (1-800-356-9377) 24 hours a day; or by visiting one of the
Company-operated or franchised stores. The Company`s collection of thoughtful
gifting brands includes home decor and garden merchandise from Plow &
Hearth(R) (phone: 1-800-627-1712 and web: http://www.plowandhearth.com), premium
popcorn and other food gifts from The Popcorn Factory(R) (phone:
1-800-541-2676 and web: http://www.thepopcornfactory.com), gourmet food products from
GreatFood.com(R) (http://www.greatfood.com), and children`s gifts from HearthSong(R)
(http://www.hearthsong.com) and Magic Cabin(sm) (http://www.magiccabin.com). The Company`s
Class A common stock is listed on the NASDAQ National Market (ticker symbol "FLWS").
Media inquiries:
Lizzie Babarczy - (212) 331-1283
lizzie.babarczy@hitwise.com
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