PUMA North America Enhances eCommerce Web Site Using TrueSpectra Image Server
Zoom and Pan are not just bells and whistles for PUMA`s online customers
SAN MATEO, CA - March 18, 2003 - TrueSpectra, Inc. (www.truespectra.com) the leading provider of high-performance server-based imaging solutions, today announced PUMA North America has implemented TrueSpectra Image Server to deliver zoom and pan functionality to its eCommerce Web site, store.puma.com. The TrueSpectra zoom functionality allows customers to examine the details of PUMA footwear, apparel, and accessories over the Web, increasing their purchasing confidence and reducing the number of product returns.
PUMA North America, a subsidiary of the German company, PUMA AG (XETRA: PUMMY), lives by the PUMA mission: to provide its consumers with innovative products that successfully fuse the creative influences from the worlds of sport, lifestyle, and fashion. To do this, the company combines outstanding athletes with innovative products that influence not only sports, but also lifestyle and fashion. Bringing these products to life over the Web was the basis for selecting TrueSpectra Image Server.
"We knew we wanted zoom for our e-commerce site, but we needed a solution that was easy to implement and could be customized to look and feel like it was an integrated piece of our site. We also needed a proven solution with no hidden development costs due to integration issues or complex coding work," said Greg Pulsifer, Store Manager of PUMA.com. "Now, with TrueSpectra , even previously dreaded tasks, such as our monthly update of the hundreds of product images, are incredibly easy."
PUMA is just one of the companies currently embracing the use of zoom to improve its Web experience. Based on Jupiter Media research, until recently online retailers considered zoom a "nice to have" capability. Now there are a number of them leveraging this capability to increase consumer purchasing confidence. PUMA is a great example of a company whose products really benefit by using zoom, enabling them to clearly show the unique materials and textures that can only be conveyed up close. By using zoom and pan, PUMA`s customers can see detail, purchase with confidence, and ultimately, have fewer returns.
"With Truespectra, it took one day to implement, one day to customize, and one day to start seeing the ROI," stated Controller of PUMA North America, Craig Davidson. "There are very few other technologies that can make this claim and keep it."
Moving forward, PUMA plans to expand its use of TrueSpectra. With the Image Server, PUMA will be able to render the thumbnails for every product on the fly from the same source images they use for zoom. PUMA also plans to leverage the compositing capabilities from TrueSpectra in order to overlay text as well as to provide branding on team and authorized athlete products.
"We are pleased to include PUMA North America in our growing list of successful customers," said V. David Watkins, President and CEO of TrueSpectra. "PUMA is a wonderful example of how TrueSpectra Image Server can improve development efficiencies while providing a superior customer experience. PUMA`s results continue to validate the powerful ROI of using TrueSpectra which has clearly established TrueSpectra as the leader of Image Serving technology for online commerce."
About TrueSpectra
TrueSpectra, Inc. is the leading provider of high-performance, server-based imaging solutions. TrueSpectra Image Server is proven to streamline the image publishing and maintenance processes, saving customers time and money with technology based on industry standard HTTP. It easily integrates into existing infrastructures with minimal training. Customers include Fortunoff, Kinko`s, The Ohio State University, and Macy`s, among others. TrueSpectra`s partners include Speedera, Macromedia, Oracle, and Blue Martini Software. For additional information, please visit http://www.truespectra.com
About PUMA
PUMAŽ is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA`s unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit www.PUMA.com.
Back...
