RITZ INTERACTIVE SELECTS PIVIA’S WEB ACCELERATION SOFTWARE
IRVINE, Calif., and CUPERTINO, Calif., March 19, 2003 – Ritz Interactive, Inc., the leading e-commerce network that includes RitzCamera.com, WolfCamera.com, BoatersWorld.com and other popular online shopping destinations, has selected Pivia’s Performance Server for Web application acceleration.
Ritz Interactive designs its web sites with the user in mind. The sites don’t have registration barriers or complex checkout procedures and Web pages are optimized for customers accessing the site with varied connection speeds and browsers. Recently, Ritz wanted to further improve the user experience and started investigating acceleration technologies. Ritz Interactive’s requirements were that the solution be simple to install, would significantly reduce page download times and be co-located at the site’s 3-tiered infrastructure.
“At Ritz Interactive, we live by our ‘It’s all about the customer’ philosophy. We constantly strive to improve our user’s experience and speed the delivery of our website content,” said Peter Tahmin, Vice President and Chief Operating Officer at Ritz Interactive, Inc. “Pivia demonstrated to us the performance increases that our customers would realize if we used their software. Impressive performance results, ease of integration and excellent customer service made the decision to use the Pivia Performance Server a simple one,” said Tahmin.
The Performance Server is currently in production on Ritz Interactive’s flagship online shopping site, www.RitzCamera.com, and is scheduled to be rolled out to www.WolfCamera.com, www.BoatersWorld.com and 14 other sites owned by Ritz Interactive.
The Pivia Performance Server accelerates page download times by 10x or more and seamlessly integrates into the existing Web infrastructure without any changes to the application code or re-architecture of the site. Since the Performance Server has been deployed, the RitzCamera.com Web site has been 100% available and the CPU utilization of the origin application has decreased significantly.
About Ritz Interactive
Ritz Interactive, Inc. of Irvine, Calif., (www.RitzInteractive.com), is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to its leading photo-specialty e-tail destinations RitzCamera.com (www.RitzCamera.com), WolfCamera.com (www.WolfCamera.com), PhotoAlley.com (www.PhotoAlley.com) and CameraWorld.com (www.CameraWorld.com), Ritz Interactive owns and operates marine e-commerce leaders BoatersWorld.com (www.BoatersWorld.com) and OuterbanksOutfitters.com (www.OuterbanksOutfitters.com).
About Pivia
Pivia, Inc., headquartered in Cupertino, California, provides software that accelerates the performance, and improves the effectiveness, of companies’ Web-enabled applications. Pivia’s software integrates a broad array of performance-enhancing technologies to solve content generation delays, first and last mile performance issues, and constrained bandwidth problems, while lowering the cost of Web operations and minimizing implementation time. Pivia has received funding from Sutter Hill Ventures, Thomas Weisel Venture Partners, Draper Richards and Argus Capital. For more information, visit Pivia’s website at www.pivia.com or call 408-517-3333.
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Pivia, the Pivia logo, Express Loader, Express Compress, Express Connect, Dynamic Application Cache, and Pivia Performance Server are trademarks of Pivia, Inc. All other trademarks are the property of their respective owner.
Ritz Interactive Contact:
Marc Malkin, Manager of Public Relations and Communications
Ritz Interactive, Inc.
2010 Main Street, Ste. 400
Irvine, CA 92614
Tel: 949-442-0202, ext. 236
marc@ritzinteractive.com
Pivia Contact:
Heidi Palmer
NorthLight Communications
408-241-7501
hpalmer@northlightcomm.com
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