Nearly every family--93%--that owns a PC is linked to the Internet, according to the Boston-based Yankee Group's annual Technologically Advanced Family Survey. The top three uses for home PCs are online services/Internet access, cited by 76% of PC-owning families, games/entertainment (58%), and personal/household finances (30%). 65% of American homes have PCs, Yankee says. And 25% say online shopping/stock trading is important.
In addition, the online population is becoming more experienced, Yankee says. Of PC owners who have Internet access, 83% have been online for over a year; 40% of those users have been online for one to three years, and 43% have been online for over three years.
"These results indicate that a vast majority of consumers are incorporating the online channel into their daily activities, ranging from providing entertainment content to tracking household finances," said Lisa Melsted, analyst for the Yankee Group's Internet Market Strategies research and consulting practice.
The Yankee Group has conducted the Technologically Advanced Family Survey for more than 10 years to measure the demand for a broad assortment of communications products and services.
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