FTD.com signs a promotion deal with MyPoints
FTD.com has signed a marketing agreement with San Francisco-based MyPoints.com Inc., a provider of Internet direct marketing, loyalty and membership services. The agreement will promote FTD.com through MyPoints BonusMail e-mail campaigns and strategic placement of FTD.com promotions at MyPoints.com. MyPoints has 10 million members to which it markets through its web site as well as opt-in e-mails.
FTD.com says it agreed to the deal with MyPoints after successful tests of MyPoints for Mother`s Day and Valentine`s Day promotions.
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