Online marketing company ValueClick Inc. has named chief operating officers for the U.S. and Europe. Jeff Pullen, ValueClick's former executive vice president of operations, has been promoted to chief operating officer, U.S., and Carl White, former managing director of ValueClick Europe, has been promoted to chief operating officer, ValueClick Europe.
In addition, Tom Vadnais has been promoted to senior vice president and will be responsible for the Mediaplex technology divisions and the Commission Junction affiliate marketing division.
Pullen will be responsible for U.S. operations, focusing on growing ValueClick's U.S. business. Pullen joined ValueClick as general manager of affiliate marketing in December 2003 following ValueClick's acquisition of Commission Junction, where he served as president and chief executive officer. Pullen led the successful integration and continued growth of ValueClick's Commission Junction and Be Free businesses and was promoted to executive vice president of operations last November.
White will continue to oversee all of ValueClick's European businesses, including Commission Junction, Media, Mediaplex, PriceRunner, and Search123. Before joining ValueClick in October 2001, White was
chief operating officer of 24/7 Europe, responsible for media and technology businesses in thirteen countries. Before that, White worked as a publisher for BBC Worldwide, running commercial and editorial teams across a number of magazine titles and multimedia projects.
In addition to his responsibilities as general manager of Mediaplex, Vadnais will also take on responsibility of managing the company's Commission Junction affiliate marketing operations. Vadnais joined ValueClick as a director in October 2001 through ValueClick's acquisition of Mediaplex, where he served as president and chief executive officer. In his new role, Vadnais will report to Pullen and will remain on ValueClick's board of directors.
ValueClick provides media, technology and related online services for advertisers, agencies and publishers. Its units include ValueClick Media, Commission Junction and Mediaplex. Media provides brand advertising and direct marketing services for advertisers, agencies and publishers through its ValueClick Brand, ValueClick Direct and ValueClick Search groups. ValueClick Media also includes PriceRunner.com, an online comparison shopping service. Commission Junction provides affiliate marketing services. Mediaplex provides online advertising and permission-based email campaign services.
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