Sun Microsystems has the sharpest gain in visits to hardware sites
Sun Microsystems posted the sharpest year-to-year gain in traffic to hardware manufacturers’ sites in June, with visits increasing 82% to 3.1 million from 1.7 million, according to Nielsen/NetRatings.
Apple experienced the second largest increase, with visits rising 50% to 36.4 million from 24.3 million a year earlier; followed by eMachines, up 39% to 1.2 million from 861,000; Intel, up 30% to 1.3 million from 1 million; Linksys, up 16% to 1.4 million from 1.2 million; Hewlett Packard, up 15% to 13.4 million from 11.7 million; Dell, up 12% to 17.3 million from 15.4 million; and Palm, up 6% to 1.7 million from 1.6 million.
Gateway experienced the sharpest decline, with visits dropping 53% to 1.4 million from 3 million; followed by IBM, which experienced an 8% drop in visits to 2.4 million from 2.6 million.
The top site in number of visits was Apple, followed by Dell, Hewlett Packard, Sun Microsystems, IBM, Palm, Gateway, Linksys, Intel, and eMachines.
In time per visit, Apple led with 1 hour, 1 second; followed by Cisco Systems, 21 minutes, 53 seconds; Dell, 21 minutes, 33 seconds; IBM, 12 minutes, 35 seconds; Creative, 12 minutes, 11 seconds; Palm, 11 minutes, 29 seconds; Xbox, 10 minutes, 40 seconds; Hewlett Packard, 10 minutes 36 seconds; Playstation, 9 minutes, 57 seconds; and Gateway, 9 minutes, 50 seconds.
Also in June, the books, movies and music segment had the most online ad impressions in the retail goods and services industry, according to Nielsen’s AdRelevance Report. The leading segments and their number of impressions (in millions) are:
Books, Movies & Music, 6,193.1
Electronics, 4,580.9
Auctions, 1,784.1
Personal Care, 1,568.8
Home Improvement, 1,474.7
Domestics, 541.4
Apparel & Jewelry, 407.1
Art Prints & Posters, 258.5
Events & Tickets, 255.5
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