VIVIDENCE EXPRESS 2.0 DELIVERS UNIQUE CUSTOMER INSIGHTS TO E-TAILERS
New online customer experience tool captures live user feedback
SAN MATEO, CA – March 26, 2003 - Vividence Corporation, the leader in Customer Experience Management (CEM) products and services, announced the introduction of Vividence eXpress, version 2.0. Upgraded for greater speed and targeting, this product will help site owners understand and improve the online user experience, yielding successful web strategies and increased competitive advantage.
Vividence eXpress 2.0 is a cost-effective method for gathering customer feedback and evaluating user experience on any website. Now starting at $1,500 per website evaluation, Vividence offers a more streamlined product for conducting quick, focused website evaluations. Enhancements include:
• Customer intercept lets you collect immediate feedback from live site visitors
• New pricing offers multiple panel and rewards options for your study
• Macromedia Flash tracking lets you understand the customer experience on rich media
Since its introduction in winter 2002, Vividence eXpress has been the customer feedback solution of choice for a range of websites including Dow Corning, eLance, Hotwire, and Open Table. Vividence eXpress is a self-service solution that allows marketers and researchers alike to script an evaluation, pick a panel and launch an evaluation any time they need quick customer feedback.
"We needed to understand consumer reaction to two new features on the Hotwire website," said Cheryl Law, Senior Director, Consumer and Market Intelligence for discount travel site Hotwire. "Vividence eXpress gave us access to a targeted group of panelists and verbatim customer feedback that provided the customer insights needed to make critical decisions about the new features."
With Vividence eXpress, clients get qualitative and quantitative feedback from 50 panelists, all compiled in a convenient online report in a matter of days. Vividence eXpress offers a faster, more accurate and more cost-effective evaluation of customer reactions and responses than conventional research methods such as surveys, usability tests and focus groups.
"This product release is focused directly on meeting the needs of our clients and helping them understand how their customers behave online, what they think and, ultimately, why customers behave as they do," said Jill Kyte, Vividence VP of Marketing Alliances. "Vividence eXpress 2.0 gives our clients the ability to get fast answers to straightforward questions about their site, at a much lower cost and time commitment than competing solutions or methods."
About Vividence Corporation
Vividence is the leading provider of Customer Experience Management products and services to the customer-driven enterprise. By capturing and interpreting the behavior, thoughts and attitudes of customers on the Web, Vividence’s hosted software applications, research and customer panels yield business insights that improve profitability. More than 250 customers, including Citibank, Compaq, Dell, FedEx, Macy`s, Microsoft, Pfizer, Washingtonpost.Newsweek Interactive, Wells Fargo and more than 100 of the Fortune 1000 use Vividence.
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